The Exact Steps & Methods You Need to Attract, Nurture, & Convert Leads Right In Your DMs 

✔️You see others talking about the sales they’ve made on social media and you’re scratching your head thinking “when is it my time?”
✔️You look at your audience, sigh and say “well, it’s just too small to sell to.”
✔️You look at your posts and say “I’m just not consistent enough to sell, I guess…” 

Why You Aren’t Making Sales On Social Media

(Spoiler Alert: It’s not because your audience is too small or you’re not posting enough)

But that isn't why you aren't' selling.

You’re in a saturated and sophisticated market. The online industry wasn’t born yesterday and neither were your customers. They want to feel seen and heard which means building meaningful connections everyday.

Your Content’s Not Connecting: 

1

You know who you are, what you do, and how you can serve your ideal client - but they don’t. You’re struggling to communicate how you can help them, even though you KNOW they’re perfect for your offer and could get an incredible transformation. Instead, they’re looking at your content and saying “cool but not for me.”

Your Message Isn’t Clear: 

2

You know who you are, what you do, and how you can serve your ideal client - but they don’t. You’re struggling to communicate how you can help them, even though you KNOW they’re perfect for your offer and could get an incredible transformation. Instead, they’re looking at your content and saying “cool but not for me.”

Your Message Isn’t Clear: 

2

You can’t expect to sell on social if you don’t have a strategy that aligns with that goal. You need to strategically attract, nurture, and convert prospects. That way, not only do they get excited for your offer but they keep coming back for more.

You’re Skipping Strategy:

3

Here’s the Truth: Your lack of sales comes down to three core issues.

Are you nodding your head?

💃You’re selling out your VIP Days months in advance.

🥵You have a piping hot waitlist of humans ready to jump into your new program.

📨You wake up to dream clients sliding into your DMs saying “where so I sign up?”

👯You’re building lasting relationships and connections with dream clients.

✨You’re confidently positioning yourself as the badass leader you are.

Imagine...

I’ve been in the online marketing world since 2016, helping entrepreneurs attract high ticket clients, get booked, and fill their programs using my strategies.

And I’ve used the very same strategies to sell my own offers.

My story of selling in the DMs didn’t start all that long ago though…

In 2018, I left my 9-5 with no clients lined up and just a dream of having an impact with my own business.

I wanted to see what was possible for me as I started my marketing agency.

Within a few weeks, I had sold $30,000 contracts in my direct messages - without a sales call, a beautiful website, or thousands of followers.

Since I started signing clients in my DMs, I have gone on to book out my programs using the very same strategies I pioneered back then.

Today, I regularly help my clients and students to sell their products, services, and offers in the direct messages in an easy, ethical, and FUN way.

And now, it’s your turn.

Hey! I’m Victoria Boyd. A conversion marketing consultant that has helped dozens of 5 and 6 figure business owners create marketing and sales strategies that convert.

Honestly, none of that is far-fetched.

If you don’t like to sell, hate high-pressure sales strategy, know you make a massive difference in your customer's lives, and get annoyed by the sales-y pitch strategy often taught…

You’re in the right place.

Hit it Jay-Z....

“Allow Me to
Re-Introduce Myself…”

join now!


The self-paced toolkit that’ll invigorate your sales conversations and turn your followers into customers, without leaving the Instagram app.

DM to Dollars

Introducing...

Here’s what’s waiting for you on the other side of the DM to Dollars Door

DM to Dollars

1. Attract: A proven content formula that is designed to drive demand & sell your offers for you.

2. Nurture: A lead generation strategy that results in more people to serve through your offers and a bigger audience.

3. Convert: A sales plan that is DM- sellable so that you can sell without a call or overrated funnel. Plus learn how to upsell & downsell your customers, leading to more cash in your pocket.

All modules come with STRATEGY, IMPLEMENTATION, and SWIPE-COPY.

A full walkthrough of my signature Sell in DMs Framework, section by section.

A How-To Articulate Your Offer training to make the most of each DM.

A library of strategies to go from friendzone to hot and ready to buy for every lead.

Here’s What’s Waiting For You Inside:

My Sell in DMs Framework shows you how to attract, nurture, & convert leads right in your DMs. 

“What’s The Sell in DMs Framework?”

I’m Glad You Asked.

Here's the framework breakdown: 

Magnetic Mindset: A lot of selling comes down to having a bulletproof mindset. Selling is about experimentation, just like marketing. This part of the framework sets the foundation for the strategies you’ll be learning and implementing.

Attract & Amplify: Create a bulletproof, rinse-and-repeat plan for attracting your ideal customers and amplifying your message to them.

Nurture & Note: Learn how to nurture your audience and keep track of leads as they come in, so you always know where you are with every conversation.

Pivot & Pitch: Learn how to identify the right time to pitch to a prospect and how to go from friendship to authority all in a couple of short messages.

Convert & Close: Master handling objections and fill your programs or offers without feeling spammy or relying on cold pitching.

I’m here to make your success as stress-free as possible.

Access a library of sales-worthy conversations where you’ll learn how these strategies work in real life so you can start implementing them ASAP.

Conversion Vault

2

Get hands on help and pick my brain in a LIVE and Recorded Zoom call with me!
Some ideas to talk about include:
Email welcome sequence, Launch strategy, Offer planning & creation, Social media analytics and planning, Content review, Website audit and strategy, Messaging review, Selling in the DMs, Selling multiple offers at once...

Act Fast! Only available for 24-hours 

Increase your visibility through guest appearances using my proven swipe-copy and PDF training resources.

Pitch It - Pitch It Good

4

So, let’s talk sweet bonuses that make converting your audience easier than ever before:

One 30-minute Strategy Session with Victoria Boyd

Conversion Catalyst is a marketing membership that helps you figure out what to say and how to say it, build authority, and generate demand through small actionable marketing tasks - texted right to your phone.
- 2 marketing prompts a week
- Live Q&A Calls Monthly 
- Content Calendar Template 
- Lucrative Lead Tracker 
- Conversion Catalyst Club where you can ask questions & get support while you sell in the DMs!
This also gives you an exclusive founders rate of Conversion Catalyst!
Regularly: $37/month - you can stay in for just $17/month

1

3-Months in Conversion Catalyst™ Club

No need to start DMs from scratch! You’ll get access to my swipe-copy collection so you know how to do everything from how to open a conversation to how to touch base with someone that ghosted you

Swipe Copy

3

Valued at $197

Alissa McDonald, Teacher Hustle University

"Before DM to Dollars, I would throw my high-ticket offers up on Stories every once in a while and occassionally send people my "work with me" page. Now I know how to ask meaningful questions to help them decide which program is a fit, and it doesn't feel icky at all! I booked 3 VIP Days at $2250 each in the DMs after DM to Dollars. I absolutely hate selling and was barely talking about my higher-ticket offers before our training. Now I know I need to be super clear about what I have available because the right people will be pumped to purchase when you're genuine in your approach to informing them about your service. I also loved the innovative but realistic ideas for social media!

Courtney Miller, Social Media Coach, millerdigital.ca

"In DM to Dollars, I got 2 new paid clients using Victoria’s advice and helpful feedback on providing offers to my clients. She taught me new ways to work with clients through downsells and upsells and gave me the confidence to launch my first group coaching program! I feel more confident talking to leads in the DMs using the strategies and methods Victoria taught in the program and less “icky” with DMing."

Here’s What’s Possible With The Sell in DMs Framework:

Mehreen G. 

" Within the first week I had managed to get 3/5 business owners to acknowledge me and reply back to me and 2/5 I was able to sign. This was huge win for me."

Brandi P.


“After implementing Victoria's Framework and experimenting with the Swipe-Copy, I'm finally having productive conversations with my followers! Sell in DMs Playbook is a must have if you're looking to take your IG Strategy to the next level!”

Get me into Dm to dollars!

DM to Dollars: 

❌Theory-based concepts that teach you what you should do without showing you HOW to do it which means more trial, error, and frustration.
❌Overwhelming content and hour-long videos that no one has time to watch.
❌No support - I don’t know about you but I like to ask questions and get answers from the program’s creator.
❌Trendy strategies that are focused too much on the algorithm or what’s currently “in” and not enough on timeless practices that will keep you getting you results.

Other Programs:

✔️Filled with examples and real-world experience so you will know and see how you can apply the lessons to your business
✔️Teaches the FAD Connection (Fears. Agonies. Dreams.) which turns your social media accounts into lead-generating machines.
✔️Digestible Modules that are based on proven strategies and skills that you can use time and time again to grow your business.
✔️Private student community with lifetime access where you have the opportunity to ask questions and get support while connecting with other entrepreneurs in the program

The sooner you enroll, the sooner you’ll see results like this:

Sign me up!

and two additional payments of $189

$189 today

Split Pay

This is a heck yes!

$497

Pay in full!

You’ll receive lifetime access to everything inside of DM to Dollars for:

👉A full walkthrough of my signature Sell in DMs Framework, section by section.
👉A How-To Articulate Your Offer training to make the most of each DM.
👉A library of strategies to go from friendzone to hot and ready to buy for every lead.

👉A full walkthrough of my signature Sell in DMs Framework, section by section.
👉A How-To Articulate Your Offer training to make the most of each DM.
👉A library of strategies to go from friendzone to hot and ready to buy for every lead.

If you’re like most people that come to me, you’ve been burned in the past.

I can give you my word and tell you that’s not going to happen here.

But I want to go a step further -

That’s why I’m giving you a 30-day guarantee.

You have 30-days to go through the content and if it isn’t for you - no hard feelings. I’ll give you a 100% refund.

I stand behind DM to Dollars. 

A service-based business owner that wants to book ideal clients online without spending hours searching in Facebook Groups or posting twice a day.

A product-based business owner who is ready to sell on social without relying on stressful launches and overpaying for social ads.

A knowledge-based business owner that sells courses, memberships, and other digital products and is ready to use social media to sell spots in their programs without massive launches, overwhelming sales pages, and webinars.

A motivated & driven business owner who is looking for a step-by-step sales strategy to uplevel your brand and sell with ease without ever closing the Instagram app.

You’ll find what you’re looking for if you’re…

Here’s what’s waiting for you on the other side of the DM to Dollars Door

1. Attract: A proven content formula that is designed to drive demand & sell your offers for you.

2. Nurture: A lead generation strategy that results in more people to serve through your offers and a bigger audience.

3. Convert: A sales plan that is DM- sellable so that you can sell without a call or overrated funnel. Plus learn how to upsell & downsell your customers, leading to more cash in your pocket.

All modules come with STRATEGY, IMPLEMENTATION, and SWIPE-COPY.

My Sell in DMs Framework shows you how to attract, nurture, & convert leads right in your DMs. 

“What’s The Sell in DMs Framework?”

I’m Glad You Asked.

Here's the framework breakdown: 

Magnetic Mindset: A lot of selling comes down to having a bulletproof mindset. Selling is about experimentation, just like marketing. This part of the framework sets the foundation for the strategies you’ll be learning and implementing.

Attract & Amplify: Create a bulletproof, rinse-and-repeat plan for attracting your ideal customers and amplifying your message to them.

Nurture & Note: Learn how to nurture your audience and keep track of leads as they come in, so you always know where you are with every conversation.

Pivot & Pitch: Learn how to identify the right time to pitch to a prospect and how to go from friendship to authority all in a couple of short messages.

Convert & Close: Master handling objections and fill your programs or offers without feeling spammy or relying on cold pitching.

Access a library of sales-worthy conversations where you’ll learn how these strategies work in real life so you can start implementing them ASAP.

Conversion Vault

2

Get hands on help and pick my brain in a LIVE and Recorded Zoom call with me!
Some ideas to talk about include:
Email welcome sequence, Launch strategy, Offer planning & creation, Social media analytics and planning, Content review, Website audit and strategy, Messaging review, Selling in the DMs, Selling multiple offers at once...

Act Fast! Only available for 24-hours 

Increase your visibility through guest appearances using my proven swipe-copy and PDF training resources.

Pitch It - Pitch It Good

4

So, let’s talk sweet bonuses that make converting your audience easier than ever before:

One 30-minute Strategy Session with Victoria Boyd

Conversion Catalyst is a marketing membership that helps you figure out what to say and how to say it, build authority, and generate demand through small actionable marketing tasks - texted right to your phone.
- 2 marketing prompts a week
- Live Q&A Calls Monthly 
- Content Calendar Template 
- Lucrative Lead Tracker 
- Conversion Catalyst Club where you can ask questions & get support while you sell in the DMs!
This also gives you an exclusive founders rate of Conversion Catalyst!
Regularly: $37/month - you can stay in for just $17/month

1

3-Months in Conversion Catalyst™ Club

No need to start DMs from scratch! You’ll get access to my swipe-copy collection so you know how to do everything from how to open a conversation to how to touch base with someone that ghosted you

Swipe Copy

3

Sign me up!

and two additional payments of $189

$189 today

Split Pay

This is a heck yes!

$497

Pay in full!

You’ll receive lifetime access to everything inside of DM to Dollars for:

👉A full walkthrough of my signature Sell in DMs Framework, section by section.
👉A How-To Articulate Your Offer training to make the most of each DM.
👉A library of strategies to go from friendzone to hot and ready to buy for every lead.

👉A full walkthrough of my signature Sell in DMs Framework, section by section.
👉A How-To Articulate Your Offer training to make the most of each DM.
👉A library of strategies to go from friendzone to hot and ready to buy for every lead.

DM to Dollars is a self-paced course that you can complete on your own time! I taught this course live twice and found the sweet spot to be 4-weeks.The videos are broken up into short chunks that are easy to digest when you’re pressed for time (or want to binge watch, Netflix style). You can go through the course as slowly or as quickly as you’d like. I know you’re probably busy, so I’ve made it easy: log in and work through the lessons as your schedule allows. Don’t worry, you can’t fall behind! The content does not expire and you are welcome to revisit any lessons you’d like at any time!

How long will it take to complete the course?

I bet you're wondering....

your questions answered

The lessons are created for you to be able to do it yourself. At the end of each lesson, you’ll find “homework” assignments that will guide you through the program! You DO get access to the customer community where I (Victoria) hang out on the regular to answer any questions! 

Will I get on-going support? 

To get the most out of DM to Dollars, I recommend you already have accounts set up and a product, service, or digital offering that you want to sell. If you need help getting up to speed, book a 60-minute power hour and I can help you out!

I’m new to social media. Is this going to be too advanced for me? 

One of my core values is accessibility. I want to help as many people as I can - and I know price is often something that acts as a barrier. I value this course in the thousands - but I don’t want to price it so high that only folks with deep pockets can afford it.

It sounds like this program provides a lot of value. Why is it only $497?

As soon as you purchase, you’ll receive an email with login instructions to access your course portal on ThriveCart Learn and everything you need will be there. For any follow-up questions, you can email me at hello@victoriahboyd.com. 

What happens after I sign up?

If you have a question that hasn’t been answered above, send us an email at hello@victoriahboyd.com and I’ll answer right away! 

Join DM to Dollars and let’s get your business converting and connecting like the money-making machine I know it can be using strategy, connection-based content, and DM selling.

GET ME IN! LETS DO THIS!