Ep. 8 - Sell in the DMs: Lead Generation

Show Notes

In today’s episode of Make it Marketable – Episode 4, host Victoria H. Boyd is sharing In this episode, I’m breaking down the reasons I love selling in the DMs (including how I signed $30k contracts with a small following) and how to do effective lead generation on Instagram. This episode is the beginning of a series all about How to Sell in the DMs on Instagram.

Episode Highlights:

Victoria talks about the history of this topic in her business (est. 2018).
She breaks down reasons to sell in the DMs including how you can forcast objections as they come up.
Victoria shares why being small and agile is a huge benefit as you’re small and growing.
You don’t need a big website or a crazy sales page.
Victoria shares how interactive DMs are with all the features and ability to click links in DMs.
Victoria shares that you CAN sell in the DMs even in your first year of biz.
Victoria shares the importants of quality content.
She also talks about how you can stop engaging on social media and spend your time smarter – with Lead Gen!
You need to create consistant content online.
Victoria shares ways to keep track of your leads through Airtable or Google Sheets.
Victoria shares that you should be genuinely interested in your clients.
She shares that small conversions lead to bigger conversions.

About your Host

Ready to make money in your DMs and make your sales take off? Victoria Boyd is the marketing strategist and DM selling expert you need if you’re an online entrepreneur ready to explode their business.

With a Masters in Internet Marketing and over 7 years of digital marketing experience as a social media strategist and manager, she has helped clients at every stage of business scale their online presence. Victoria is also a successful coach and course creator who multiple online education opportunities under her belt, including the Sell In Your DMs Playbook, Make It Marketable, Services That Sell, and personalized coaching.

Her specialty? Helping you craft strategic messaging that speaks directly to your dream clients so you can scale your business and close sales from the comfort of your DMs, without the sleazy tactics. She’ll guide you on how to tie all of your marketing together so you can generate leads, get your brand scene, make sales, and have fun working on your business instead of in it.