Victoria Boyd
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Services

Two services. Both built to get people through your door.

Website design and content marketing strategy for local businesses in Central New York. Pick one, or let them work together — that’s where the good stuff happens.

Service 01

Website design

A custom site designed around the three things locals want fast: are you open, what do you offer, how do I book. Everything else supports those.

✓ Custom design — no recycled template
✓ Mobile-first build, loads in under 2 seconds
✓ Local SEO setup: pages, metadata, Google Business Profile
✓ Copywriting for every page
✓ Booking, menus, forms, hours, directions
✓ WCAG AA accessibility pass
✓ Training video so you can edit it yourself
Service 02

Content marketing strategy

A written plan for what to say and where to say it, sized to the hours you actually have. Then optional monthly content help if you’d rather hand it off.

✓ Customer & keyword research for your area
✓ Channel plan: search, email, social, in-store
✓ 90-day content calendar with real topics
✓ Post and email templates in your voice
✓ Seasonal hooks built around your busy months
✓ One-page scorecard: what to check monthly
✓ Optional monthly writing and scheduling
How it works

A peek at my process

Five steps, and you’re never guessing where things stand. You approve the plan before I build, and see it come together the whole way.

01

Strategy call & research

It starts with a questionnaire — you fill it out, I review it, and we get on a strategy call. Then I do the real digging: your brand, your competitors, your audience, and your corner of Central New York. I don’t design a thing until I understand who you’re actually trying to reach.

02

The plan, mapped out

I outline the whole strategy, with notes on the why and how behind every decision, so nothing’s a mystery. For your website, that comes as a wireframe: the structure, laid out before a single pixel is designed. You approve it, then I start building. (Already have your copy written? I design around it.)

03

Design & write

I build the real thing — designing the site, writing the strategy, or both — and send you sneak peeks along the way. No disappearing for three weeks and hoping you like it at the end. You watch it come together.

04

Final review, live

We hop on a call and go through it together. I edit live, right there on the call, until it’s just right. No “submit a ticket and wait” — we fix it while we’re both looking at it.

05

Publish & convert

We go live. Your site’s out in the world, working — getting found, taking bookings, and doing the job it was built to do.

Pricing

Fixed prices, printed right here

Placeholder figures — every project gets a firm quote after our call, and it doesn’t move.

Fresh Start

$2,400

One-time · 4 weeks

A sharp four-page site for a business that just needs to exist online, properly.

✓ 4 custom pages
✓ Copywriting included
✓ Local SEO essentials
✓ Booking or contact form
✓ Training video
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Most booked

Site + Strategy

$4,200

One-time · 6 weeks

The full package: a site that converts plus the 90-day plan to fill it with the right people.

✓ Up to 8 custom pages
✓ Full content marketing strategy
✓ 90-day content calendar
✓ Keyword & competitor research
✓ Email and post templates
✓ 30-day post-launch check-in
Book a call →

Content Help

$850

Per month · rolling

You have the site. I keep the marketing moving so it doesn’t go quiet in busy season.

✓ 4 social posts + 2 emails monthly
✓ One blog article for local search
✓ Website content updates
✓ Monthly 30-minute call
✓ Cancel any month
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Compare

Me vs. a big agency vs. doing it yourself

How the three options compare for a local business

What matters

Working with me

Big agency

DIY template

Who does the work

Victoria, start to finish

A rotating account team

You, at 11pm

Time to launch

4–6 weeks

3–6 months

However long it takes

Knows Central New York

Lives here, shops here

Maybe a stock photo of snow

You do

Copywriting

Written for you, included

Extra line item

Also you

Local SEO setup

Built in

Retainer add-on

Plugin roulette

Can you edit it after?

Yes — with training

Submit a ticket

Yes, if you remember how

Typical first-year cost

$2,400–$4,200

$15,000+

$300 plus your weekends

Questions

Asked on nearly every call

If your site is fast, findable and says the right things, keep it — take the strategy. If people can’t find your hours on a phone in three seconds, start with the site. We’ll settle this in the first ten minutes of a call, for free.

About four hours total: one 60-minute kickoff, two rounds of feedback, and a 45-minute hand-off. I collect photos and details in one simple form so you’re never chasing a checklist.

That’s the point. Every build includes location-specific pages, clean metadata, schema markup, fast load times and Google Business Profile setup. It’s not magic and it’s not instant — most clients see movement within two to three months.

Then take the monthly Content Help package. I work from a short intake call, write in your voice, and send everything for approval before it goes out.

Yes — the work translates anywhere community matters. But if you’re in Syracuse, Utica, Rome or Ithaca, you get in-person meetings and a designer who knows why nobody books anything in February.

Let’s talk

Your neighborhood already loves you. Let’s get the internet on board.

Book a call and I’ll tell you honestly which one you need.

Book a call → See the work