In this episode, I’m sharing how to set up your first tripwire. A tripwire is typically a low-priced offer that has the sole purpose of converting a potential buyer (lead) into an actual customer. The strategy is that it can accelerate that journey and lets the customer dip their toes in without making a big investment. Join me as I walk you through this strategy and give you the tea on how to do it.
Ready to make money in your DMs and make your sales take off? Victoria Boyd is the marketing strategist and DM selling expert you need if you’re an online entrepreneur ready to explode their business.
With a Masters in Internet Marketing and over 7 years of digital marketing experience as a social media strategist and manager, she has helped clients at every stage of business scale their online presence. Victoria is also a successful coach and course creator who multiple online education opportunities under her belt, including the Sell In Your DMs Playbook, Make It Marketable, Services That Sell, and personalized coaching.
Her specialty? Helping you craft strategic messaging that speaks directly to your dream clients so you can scale your business and close sales from the comfort of your DMs, without the sleazy tactics. She’ll guide you on how to tie all of your marketing together so you can generate leads, get your brand scene, make sales, and have fun working on your business instead of in it.