Show Notes:
In the latest chat on Strategies that Stack, we dive into the juicy world of values-driven businesses with the fabulous Ashlee Sang. Picture this: a conversation that’s not just about making a quick buck, but about creating a business that feels good and does good. Ashlee, who’s a pro at helping multi-passionate, overthinking entrepreneurs find their groove, shares her insights on what it means to market consciously. She talks about how conscious marketing isn’t just a buzzword; it’s a mindset. It’s about being intentional with every dollar we spend, every word we say, and every connection we make. You’ll hear her personal journey from the nonprofit world to becoming a brand messaging strategist, and trust me, it’s as wild and organic as it gets! We also dig deep into the nitty-gritty of ethical marketing. Ashlee and I banter about how it’s all about building relationships founded on trust and transparency. It’s refreshing to hear her perspective on how impact isn’t just some lofty goal; it’s in the small daily actions we take. Whether it’s choosing to support women-owned businesses or being mindful of how we communicate with our audience, every little effort adds up. Ashlee’s take on conscious marketing is not just practical; it’s downright empowering. She encourages us to embrace the gray areas and make choices that align with our values, even if that means stepping off the beaten path. By the end of our chat, you’ll be inspired to rethink how you approach your business strategy. Ashlee’s wisdom will have you questioning whether your marketing tactics truly reflect your values. We’ll cover everything from how to audit your values, to the importance of transparency in your messaging.
Together, we explore:
- A business can feel and do good when it’s rooted in values and purpose.
- Conscious marketing means being intentional and thoughtful about every business action we take.
- Every decision in our business can create an impact, no matter how small it seems.
- Building relationships based on trust and transparency is key for effective marketing.
- Our values can change over time, and it’s okay to evolve with them in our business.
- Listening to our audience and understanding their needs is crucial for creating aligned strategies.
Ashlee’s Website
Purpose & Progress Podcast
Ashlee on Instagram
Ashlee on LinkedIn
Meet our Guest:
Ashlee Sang consults multi-passionate, overthinking business owners so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it’s rooted in values and propelled by purpose.
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