Social Media Management: Parallels 

A case study

Cross-platform solutions made simple.  

Parallels, Inc., is a global leader that makes it simple for customers to use and access the applications and files they need on any device or operating system. Parallels Desktop allows you to run Windows on your Mac and Parallels Access allows you to access your entire desktop from your tablet or phone. 

I worked with Parallels Desktop and Parallels Access in supporting and marketing both products through social media. 

What I was responsible For  

-Monitor social networks (Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram) for engagement
-Proactively engage on Twitter utilizing keywords and hashtags (Parallels, #windowsonmac, #ParallelsDesktop, Parallels Access etc)
-Assist in generating weekly content calendar
-Write engaging content with call to actions for all social channels and generate appropriate graphics

The Results 

  • Twitter 27,093 followers – up 781 
  • Facebook 35,799 likes – up 4,358
  • LinkedIn 11,885 followers – up 3,951
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