[et_pb_section fb_built=”1″ admin_label=”Landing Hero” _builder_version=”3.18″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(0,0,0,0.79)” background_color_gradient_end=”rgba(215,221,215,0.47)” background_image=”https://victoriahboyd.com/wp-content/uploads/2018/07/truefareslider.jpg” background_blend=”overlay” custom_padding=”100px|0px|100px|0px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” locked=”off”][et_pb_row custom_width_px=”1280px” custom_margin=”|||” _builder_version=”3.0.82″][et_pb_column type=”4_4″ _builder_version=”3.0.82″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.82″ header_font=”|on|||” header_font_size=”42px” header_font_size_last_edited=”off|desktop” header_line_height=”1.3em” background_layout=”dark” custom_padding=”|||” locked=”off”]
Social Media Strategy + Management: True Fare
[/et_pb_text][et_pb_text _builder_version=”3.18″ text_text_color=”#d4ccff” text_font_size=”16px” text_line_height=”1.9em” locked=”off”]A case study
[/et_pb_text][et_pb_button button_url=”https://victoriahboyd.com/contact-2/” button_text=”BOOK YOUR STRATEGY” button_alignment=”center” _builder_version=”3.18″ custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”#e9a226″ button_border_width=”10px” button_border_color=”#e9a226″ button_border_radius=”100px” button_letter_spacing=”1px” button_font=”|700||on|||||” button_icon=”%%36%%” button_on_hover=”off” custom_margin=”20px|||” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”10%” button_letter_spacing_hover=”2px” saved_tabs=”all” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Learn by Doing” _builder_version=”3.0.82″ custom_padding=”49px|0px|0|0px|false|false”][et_pb_row custom_padding=”90px|0px|39px|0px|false|false” admin_label=”Build Your Portfolio” _builder_version=”3.0.82″][et_pb_column type=”4_4″ _builder_version=”3.0.82″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.82″ text_text_color=”#7272ff” header_font=”|on|||” header_text_color=”#7272ff” header_font_size=”36px” header_line_height=”1.5em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” locked=”off”]True Fare is REAL FOOD, delivered.
[/et_pb_text][et_pb_text _builder_version=”3.18″ text_text_color=”#8585bd” text_font_size=”16px” text_line_height=”1.9em” animation_style=”zoom” animation_intensity_zoom=”6%” locked=”off”]True Fare is a from scratch prepared meal business that ships nationwide. At it’s heart, True Fare is about meeting your dietary needs, quickly, simply and healthfully. True Fare is founded by Chef Richard Bradford who contributed recipes to The Whole30: The 30-Day Guide to Total Health and Food Freedom. All of True Fare’s meals are Whole30 Approved (meaning they’re free of added sugars, fillers, stabilizers, and mystery ingredients). They utilize only the highest-quality ingredients for their meals – organic produce, heritage breed pork, grass-fed beef, and organic or free-range poultry.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”90px|0px|39px|0px|false|false” admin_label=”Build Your Portfolio” _builder_version=”3.0.82″][et_pb_column type=”1_2″ _builder_version=”3.0.82″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://victoriahboyd.com/wp-content/uploads/2018/07/DCM-My-iPhone-8-Mockup-1.jpg” _builder_version=”3.18″][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.82″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.82″ text_text_color=”#7272ff” header_font=”|on|||” header_text_color=”#7272ff” header_font_size=”36px” header_line_height=”1.5em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” locked=”off”]The Key Observation
[/et_pb_text][et_pb_text _builder_version=”3.18″ text_text_color=”#8585bd” text_font_size=”16px” text_line_height=”1.9em” animation_style=”zoom” animation_intensity_zoom=”6%” locked=”off”]True Fare needed the sort of campaign that would demonstrate what it really offers customers – time. When you’re following Whole30, Keto, Paleo, or Autoimmune Paleo lifestyles, the meal prep can take up a lot of precious time. True Fare meals are also perfect for someone who travels as the meals can be shipped directly to the hotel they’re staying at helping them meet the lifestyle criteria they’re striving to maintain.
The last thing True Fare needed, was a generic strategy.
[/et_pb_text][et_pb_text _builder_version=”3.0.82″ text_text_color=”#7272ff” header_font=”|on|||” header_text_color=”#7272ff” header_font_size=”36px” header_line_height=”1.5em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” locked=”off”]One of the things we did was rally the troops!
[/et_pb_text][et_pb_text _builder_version=”3.18″ text_text_color=”#8585bd” text_font_size=”16px” text_line_height=”1.9em” animation_style=”zoom” animation_intensity_zoom=”6%” locked=”off”]As part of our strategy, I integrated Influencer marketing as a way to be active on Instagram Stories while building a relationship with Coaches and influencers in the industry. Building these partnerships has helped with brand recognition.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”90px|0px|39px|0px|false|false” admin_label=”Build Your Portfolio” _builder_version=”3.0.82″][et_pb_column type=”4_4″ _builder_version=”3.0.82″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.82″ text_text_color=”#7272ff” header_font=”|on|||” header_text_color=”#7272ff” header_font_size=”36px” header_line_height=”1.5em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” locked=”off”]The Results (So Far…)
[/et_pb_text][et_pb_text _builder_version=”3.18″ text_text_color=”#8585bd” text_font_size=”16px” text_line_height=”1.9em” animation_style=”zoom” animation_intensity_zoom=”6%” locked=”off”]In the first three months of our partnership, we have seen…
- 62.8% Increase in the average engagement rate per post on Instagram (making the engagement rate 0.84% – up from 0.02%)
- Increase of 2,000 followers on Instagram
- 96.66% increase in impressions on Instagram and an increase of 3,295.65% on Facebook
- 126.40% increase in reach on Instagram and an increase of 6,059% on Facebook
Instant Download. [/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”Free Download: Social Media Management Profitable Business Roadmap” url=”#” use_icon=”on” font_icon=”%%109%%” icon_color=”#4ca8bc” icon_placement=”left” content_max_width=”1100px” _builder_version=”3.18″ header_level=”h5″ header_font=”|700|||||||” header_text_color=”#4ca8bc” header_line_height=”1.5em” body_text_color=”#8585bd” body_line_height=”1.9em” background_color=”#ffffff” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_blur=”60px” box_shadow_color=”rgba(71,74,182,0.12)” custom_margin=”-80px|||” custom_padding=”30px|40px|30px|40px” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” locked=”off”]
This roadmap outlines what you need to do to stop working long hard hours, make the money you deserve, and stream line your work processes.
Download available soon.
[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”27px|0px|0|0px|false|false” _builder_version=”3.0.82″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18″ text_font=”||||||||” text_text_color=”#452447″ header_font=”|on|||” header_text_color=”#7272ff” header_font_size=”36px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” locked=”off”]Ready to get started?
[/et_pb_text][et_pb_divider color=”#e9a226″ divider_weight=”4px” disabled_on=”off|off|off” _builder_version=”3.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”40px” module_alignment=”center” custom_margin=”||10px|” animation_style=”zoom” animation_direction=”left” saved_tabs=”all” locked=”off”][/et_pb_divider][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_button button_url=”https://dashboard.victoriaharris.com/public/appointment-scheduler/5bfc65d539d0905fcb2fb9f0/schedule” url_new_window=”on” button_text=”BOOK YOUR CALL” button_alignment=”center” _builder_version=”3.18″ custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”#e9a226″ button_border_width=”10px” button_border_color=”#e9a226″ button_border_radius=”100px” button_letter_spacing=”1px” button_font=”|700||on|||||” button_icon=”%%36%%” button_on_hover=”off” custom_margin=”20px|||” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”10%” button_letter_spacing_hover=”2px” saved_tabs=”all” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_button][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_button button_url=”https://victoriahboyd.com/contact-2/” button_text=”Get in Touch” button_alignment=”center” _builder_version=”3.18″ custom_button=”on” button_text_size=”16px” button_text_color=”#e9a226″ button_bg_color=”#ffffff” button_border_width=”10px” button_border_color=”#ffffff” button_border_radius=”100px” button_letter_spacing=”1px” button_font=”|700||on|||||” button_icon=”%%36%%” button_on_hover=”off” box_shadow_style=”preset1″ box_shadow_color=”#e9a226″ custom_margin=”20px|||” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”10%” button_letter_spacing_hover=”2px” saved_tabs=”all” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.18″][et_pb_column type=”4_4″ _builder_version=”3.18″ parallax=”off” parallax_method=”on”][et_pb_social_media_follow _builder_version=”3.18″ text_orientation=”center”][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/victoriaharris.co/” _builder_version=”3.18″ background_color=”#452447″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”pinterest” url=”https://www.pinterest.com/HarrisVictoriaa/” _builder_version=”3.18″ background_color=”#452447″ follow_button=”off” url_new_window=”on”]pinterest[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/VictoriaHarris.co” _builder_version=”3.18″ background_color=”#452447″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][et_pb_text _builder_version=”3.18″]POWERED BY VICTORIA HARRIS, COFFEE, AND BACON.
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