Social Media Strategy + Management: True Fare
A case study
True Fare is REAL FOOD, delivered.
True Fare is a from scratch prepared meal business that ships nationwide. At it’s heart, True Fare is about meeting your dietary needs, quickly, simply and healthfully. True Fare is founded by Chef Richard Bradford who contributed recipes to The Whole30: The 30-Day Guide to Total Health and Food Freedom. All of True Fare’s meals are Whole30 Approved (meaning they’re free of added sugars, fillers, stabilizers, and mystery ingredients). They utilize only the highest-quality ingredients for their meals – organic produce, heritage breed pork, grass-fed beef, and organic or free-range poultry.
The Key Observation
True Fare needed the sort of campaign that would demonstrate what it really offers customers – time. When you’re following Whole30, Keto, Paleo, or Autoimmune Paleo lifestyles, the meal prep can take up a lot of precious time. True Fare meals are also perfect for someone who travels as the meals can be shipped directly to the hotel they’re staying at helping them meet the lifestyle criteria they’re striving to maintain.
The last thing True Fare needed, was a generic strategy.
One of the things we did was rally the troops!
As part of our strategy, I integrated Influencer marketing as a way to be active on Instagram Stories while building a relationship with Coaches and influencers in the industry. Building these partnerships has helped with brand recognition.
The Results (So Far…)
In the first three months of our partnership, we have seen…
- 62.8% Increase in the average engagement rate per post on Instagram (making the engagement rate 0.84% – up from 0.02%)
- Increase of 2,000 followers on Instagram
- 96.66% increase in impressions on Instagram and an increase of 3,295.65% on Facebook
- 126.40% increase in reach on Instagram and an increase of 6,059% on Facebook
This roadmap outlines what you need to do to get your business off the ground and start marketing it, how to magnetize your messaging, and mistakes to avoid.