Social Media Strategy + Management: Untamed Artistry
A case study
The Quirky Lash Brand
Untamed Artistry is an eyelash extension educator, business coach for beauty entrepreneurs, and a high-quality lash supplier. Cheryl (the founder of Untamed Artistry) is an industry disrupter that teaches group coaching, offers 1:1 mentorships, and now has supplies for lash artists!
The Key Observation
Cheryl + Untamed Artistry had big things on the horizon: a product line! Since we started working together well before the launch, we were in launch-runway mode. The name of the game was increasing her email list and increasing her reach in the industry.
One of the things we did was hone in on her engagement strategy!
As part of our strategy, we leveraged a new engagement strategy to get new clients and new eyes on Cheryl's content! This resulted in an increase of profile views, brand loyalty, and increase in newsletter subscribers.
During our time working together, we saw…
- 2.5k New Followers (Bringing her to 15K)
- 838.7K Impressions (264% Increase)
- 145.8K Reach (129% Increase)
- 2.1% Engagement Rate
- 8.09% Engagement on Reach
This roadmap outlines what you need to do to get your business off the ground and start marketing it, how to magnetize your messaging, and mistakes to avoid.