If you’ve ever opened ChatGPT, typed a question, and immediately thought “This sounds like it was written by a LinkedIn robot from 2016” — you’re not alone.
AI has become one of the most talked-about tools in the online business world. But between the hype, misinformation, and straight-up fear-mongering, a lot of personal brands and business owners are stuck in a holding pattern, unsure if AI is actually worth using — or if it’ll just derail everything they’ve worked hard to build.
Let’s bust five of the most common myths that are keeping smart, creative entrepreneurs like you from using AI in a way that actually helps your brand grow.
AI Myth #1: “AI will steal my voice and make everything sound generic.”
This is by far the most common concern I hear. And it makes sense. If you’ve ever used AI and gotten content that feels boring, robotic, or like a blog post from 2013, it’s easy to assume that’s all it can do.
But here’s the truth: AI reflects the inputs you give it.
If you’re feeding it generic prompts, you’ll get generic outputs. But when you train AI on your brand voice, tone, values, and actual content — it becomes eerily good at sounding like you.
Tools like ChatGPT and Claude aren’t magic on their own. They’re powerful when customized. That’s exactly what I help my clients do through the AI Brand Brain — a tool that teaches your AI to talk like you, write like you, and help you create content that aligns with your brand voice.
Myth #2: “Using AI is unethical and it’s stealing from creators.”
This myth has a lot of nuance — and I get why people are concerned.
Yes, there are AI models trained on public internet data in ways that raise ethical questions. But using AI to support your own content, strategies, and systems is not the same as scraping someone else’s blog post and calling it your own.
✅ Ethical AI = training it on your own voice, not plagiarizing others.
✅ Ethical AI = using it to support your work, not replace someone else’s.
For a deeper dive on how to use AI responsibly, I highly recommend this Harvard Business Review article on ethical AI practices.
Myth #3: “AI replaces the need for creativity.”
This one makes me laugh — because I’ve never been more creative than when I started using AI the right way.
When you’re not spending hours writing social captions from scratch or second-guessing every email, your brain actually has room to innovate.
AI doesn’t kill creativity. It amplifies it.
You’re still the strategist, the vibe-checker, the story-teller. AI just helps you get to the good part faster.
Myth #4: “I’m not tech-savvy enough to use AI.”
Here’s a truth bomb: You don’t need to be a tech wizard.
You just need:
- A clear understanding of your brand
- A few simple prompt frameworks
- A system that works for your brain
I’ve worked with business owners who felt totally intimidated by ChatGPT — and within a week, they were building full content calendars, writing better emails, and using AI to repurpose their launch assets like pros.
It’s not about being technical. It’s about having a strategy.
Myth #5: “AI is just a trend — it’ll fade out soon.”
Let’s squash this once and for all:
“Every role is going to need to be AI-literate.”
– Uber CEO Dara Khosrowshahi, via Business Insider
Or just a couple of weeks ago Spotify had this leak that I covered on TikTok.
AI isn’t a trend. It’s a shift. And while not every tool will survive, the overall integration of AI into business, marketing, and productivity? That’s here to stay.
If you adapt now, you lead later. If you wait, you’ll be playing catch-up in 6 months.
So… what should you do now?
If you’re ready to stop feeling overwhelmed by AI and start actually using it in a way that:
- Sounds like you
- Supports your strategy
- Saves you time (without sacrificing quality)
Then I’ve got two ways to help:
DIY with The AI Brand Brain
Train ChatGPT (or your tool of choice) to know your voice, your strategy, and your brand brain — in one go. This is the most aligned way to make AI useful today.
Prefer someone to do it for you? Done-For-You AI Brand + Strategy Setup includes:
- A fully trained AI assistant that knows your voice, values, and offers
- A marketing strategy that aligns with your goals (and your actual life)
- AI-powered workflows that save you time and help you scale
- My brain on your business: strategy, messaging, automation
You’ll walk away with:
An AI tool that sounds like you
A plan that actually gets implemented
Hours of your life back — every week
Inquire about DFY AI Setup here
Only a few spots available each quarter.
Read the Comments +