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Content Marketing

Raise your hand if you’ve sworn off creating “how-to” content. Or at least for a little bit… my hand is raised high so it’s okay if yours is too! 🙋‍♀️ For the last couple of years how-to content has gotten a bad rep. But when I stepped back to look at the content that I […]

How To Create Compelling and Converting “How To” Content

Content Marketing

Show Notes In this episode, I’m sharing how to set up your first tripwire. A tripwire is typically a low-priced offer that has the sole purpose of converting a potential buyer (lead) into an actual customer. The strategy is that it can accelerate that journey and lets the customer dip their toes in without making […]

Ep. 22 – How to Set Up your First Tripwire

Business, Content Marketing

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? I sat down with my good friend Kim Tradewell! Kim is a podcast strategist with a knack for spotting opportunities. That’s why I had her help me launch this! Today […]

Ep. 20 – How to use Private Podcasting to Sell in your Business with Kim Tradewell

Business, Content Marketing, Instagram

If you’re reading this, there is a good chance that you’re active on Instagram and trying to build your business. You want to attract more of your ideal clients to your page and start converting your audience into paying clients.  This guide pulls from my 8 years in the marketing industry and over 5 years […]

The Ultimate Guide to Selling on Instagram in 2023

Business, Content Marketing, Social media

There is a huge difference between your Target Audience and your Actual Audience. While YES there can be overlap and there often is, you can’t have one without the other.  Let’s break down the difference so you know exactly what you’re looking for!  Your Target Audience is referring to your Ideal Client/Customer Avatar. It’s that […]

7 Must-Dos to Grow Your Audience on Social Media

Content Marketing, Instagram, Marketing

Instagram Stories is arguably one of the most powerful features of Instagram! We are seeing Stories be used by businesses and brands of all sizes to connect with their audience and promote their offers. Personally – I love Stories. I love to watch and engage with them and I love to use them in my […]

How to Use Instagram Story Stickers

Business, Content Marketing, Marketing, Social media

Social media platforms were invented to allow people to connect with each other. And when people connect with each other, they share things. This is what makes social media one of the best mediums to market your products and services. As a matter of fact, leveraging Facebook, Instagram, YouTube, LinkedIn and all the other social […]

6 Tips for Using Pinterest to Market your Business

I’ve had my feet in the marketing world since 2012, earning my Bachelors in Business Admin and Masters in Internet Marketing along the way.

Analytics and stats are my bffs, and it’s my JOY to help my marketing clients achieve data-driven results that increase their visibility and sales...

whether that means making easy money in the DMs, writing ads that actually get noticed, or inventing lead gen strategies that are totally outside the box.

I’m not a coach. I’m a marketing consultant, mentor, and co-creator who gives her clients actual solutions.

Will you be my next success story?

Analytics and stats are my bffs, and it’s my JOY to help my marketing clients achieve data-driven results that increase their visibility and sales...

Hi, I'm Victoria

A marketing roadmap for service-based businesses.

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