Raise your hand if you’ve sworn off creating “how-to” content. Or at least for a little bit… my hand is raised high so it’s okay if yours is too! 🙋‍♀️ For the last couple of years how-to content has gotten a bad rep. But when I stepped back to look at the content that I […]

Show Notes In this episode, I’m sharing how to set up your first tripwire. A tripwire is typically a low-priced offer that has the sole purpose of converting a potential buyer (lead) into an actual customer. The strategy is that it can accelerate that journey and lets the customer dip their toes in without making […]

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? I sat down with my good friend Kim Tradewell! Kim is a podcast strategist with a knack for spotting opportunities. That’s why I had her help me launch this! Today […]

If you’re reading this, there is a good chance that you’re active on Instagram and trying to build your business. You want to attract more of your ideal clients to your page and start converting your audience into paying clients.  This guide pulls from my 8 years in the marketing industry and over 5 years […]

There is a huge difference between your Target Audience and your Actual Audience. While YES there can be overlap and there often is, you can’t have one without the other.  Let’s break down the difference so you know exactly what you’re looking for!  Your Target Audience is referring to your Ideal Client/Customer Avatar. It’s that […]

Instagram Stories is arguably one of the most powerful features of Instagram! We are seeing Stories be used by businesses and brands of all sizes to connect with their audience and promote their offers. Personally – I love Stories. I love to watch and engage with them and I love to use them in my […]

Social media platforms were invented to allow people to connect with each other. And when people connect with each other, they share things. This is what makes social media one of the best mediums to market your products and services. As a matter of fact, leveraging Facebook, Instagram, YouTube, LinkedIn and all the other social […]