I Walked Into a Hot Pink Room in New York and Recognized Myself
There’s a specific kind of irony to sitting down and writing a blog post about a band’s album that is, more or less, about people who cannot stop making things and being on the internet. I am one of those people. I’ve been chronically online since I was a kid. Making a MySpace is the […]
Heartbeat Review: The Community Platform I Use as a Creator AND a Student (And Why I’m Not Going Back)
I’ve been on both sides of Heartbeat — running my own membership and learning inside someone else’s. Here’s what I actually think. There are approximately one million community platforms out there right now, and I’ve tried enough of them to have opinions. Strong ones. I’ve been the course creator staring at a clunky backend wondering […]
The Ultimate Guide to London Markets in 2026
There is no shortage of London markets — and that’s exactly the problem. With so many options, it’s hard to know which ones deserve a spot on your itinerary and which ones you can skip. Consider this your London market guide, built from three or four real trips (and one more coming this May). My […]
How I use AI (policies as a values-driven marketer)
AI fascinates me. After studying it throughout 2023 and implementing it in 2024, I’ve learned both sides of the story through countless conversations. One thing’s clear: AI is both exciting and terrifying, liberating and concerning. As someone deeply committed to their values and impact, here’s exactly how I approach AI in my work. My Non-Negotiables […]
What Is an AI Agent? (And Why Your Business Should Care)
So… What Is an AI Agent? Here’s the no-fluff definition: an AI agent is a digital assistant that can make decisions and take action without needing you to babysit. It learns, adapts, and executes tasks on your behalf—like a team member who never sleeps, forgets, or drops the ball. This isn’t some theoretical “future of work” scenario. […]
The Un-Boring Guide to Personal Branding in 2025: Be Yourself
If you want to make it in business, you’re going to need balls of steel, grit like sandpaper, and a personal brand that doesn’t make people roll their eyes. That’s probably the most valuable lesson I’ve learned since 2016 when I first started navigating the online space (other than “don’t waste money on courses that […]
How and Where Do You Repurpose Your Content
If you’re constantly creating new content from scratch, it’s no wonder you’re exhausted. You don’t have a content problem—you have a repurposing opportunity. And no, repurposing doesn’t mean Ctrl+C’ing a blog post and slapping it on Instagram with a half-hearted emoji. We’re talking smart, strategic, and dare I say… satisfying reuse of your brilliant ideas. […]
5 Common AI Myths That Are Blocking Your Business Growth (And What’s Actually True)
If you’ve ever opened ChatGPT, typed a question, and immediately thought “This sounds like it was written by a LinkedIn robot from 2016” — you’re not alone. AI has become one of the most talked-about tools in the online business world. But between the hype, misinformation, and straight-up fear-mongering, a lot of personal brands and […]
How to Start a Personal Brand in 2025
You know what’s exhausting? Being invisible while doing everything right. You’re showing up, you’re posting, you’ve got services, ideas, digital products, launched a new micro-tool, maybe even a spicy new podcast mic… but somehow people still don’t get what you do — or why they should care. And let me guess — the internet’s advice? […]
Why You Don’t Need One Perfect Offer — You Need a Clear Throughline
I’ve never vibed with the advice that says you need one offer, for one audience, solving one problem. It just never clicked for me — and honestly? It probably doesn’t click for you either. If you’re reading this, I’m willing to BET you’ve got: …but then someone on TikTok pops up and says, “You need […]