AI fascinates me. After studying it throughout 2023 and implementing it in 2024, I’ve learned both sides of the story through countless conversations. One thing’s clear: AI is both exciting and terrifying, liberating and concerning. As someone deeply committed to their values and impact, here’s exactly how I approach AI in my work.
My Non-Negotiables
I absolutely will not:
- Publish Unedited AI Content: Every piece of AI-generated text goes through human editing to maintain authenticity and accuracy. This isn’t just about fixing grammar—it’s about infusing my expertise and voice into the content.
- Use Deceptive AI Visuals: No AI-generated images or videos that could mislead. I might use obviously artificial elements (like mannequins or stylized graphics), but never content that could be mistaken for real people or scenarios.
- Outsource Editorial Judgment: While AI can suggest improvements, final editing decisions always come from human expertise and understanding of context.
Strategic Implementation
I thoughtfully use AI for:
Idea Generation & Research
- Brainstorming fresh angles and headlines (after thoroughly researching existing content to make sure it won’t infringe)
- Exploring initial research directions while maintaining human verification
- Analyzing trends and patterns in marketing data
- Identifying gaps and opportunities in content strategies
Documentation & Process Improvement
- Creating clear, detailed SOPs that can be easily understood and followed
- Organizing and structuring process documentation
- Converting messy transcripts into clean, usable content
- Standardizing internal workflows and procedures
Quality Assurance
- Grammar and clarity checks as a first pass
- Identifying potential inconsistencies in messaging
- Flagging areas that might need additional context or explanation
Core Values & Beliefs when it comes to AI
Human-First Approach
- Decisions and their consequences rest with humans, not algorithms
- AI serves as a tool to enhance human capabilities, not replace them
- Client data privacy is protected through strict AI usage protocols
- Every AI suggestion goes through human verification for accuracy and relevance
Quality Over Quantity
- Content creation focuses on value, not volume
- No automated content generation just to satisfy algorithms
- Every piece of content serves a specific purpose for our audience
- Rigorous fact-checking process for all AI-generated suggestions
Growth & Innovation
- Continuously adapting to evolving marketing landscapes
- Using AI to expand creative possibilities while maintaining authenticity
- Developing new skills to effectively integrate AI tools
- Finding ethical ways to leverage technology for better client outcomes
Ethical Considerations
- Regular evaluation of AI tools and their impact
- Transparent communication about AI usage with clients
- Commitment to reducing digital noise and information overload
- Focus on sustainable, responsible marketing practices
I leverage AI’s benefits while staying true to my values and delivering the best possible results for my clients. It’s about finding the sweet spot between innovation and responsibility, efficiency and authenticity, progress and ethics.
My approach continues to evolve as technology advances, but these core principles remain constant. They guide every decision about how and when to implement AI in my business and client work.
Updated: June 2025