Heartbeat Review: The Community Platform I Use as a Creator AND a Student (And Why I’m Not Going Back)
I’ve been on both sides of Heartbeat — running my own membership and learning inside someone else’s. Here’s what I actually think. There are approximately one million community platforms out there right now, and I’ve tried enough of them to have opinions. Strong ones. I’ve been the course creator staring at a clunky backend wondering […]
How I use AI (policies as a values-driven marketer)
AI fascinates me. After studying it throughout 2023 and implementing it in 2024, I’ve learned both sides of the story through countless conversations. One thing’s clear: AI is both exciting and terrifying, liberating and concerning. As someone deeply committed to their values and impact, here’s exactly how I approach AI in my work. My Non-Negotiables […]
Why You Don’t Need One Perfect Offer — You Need a Clear Throughline
I’ve never vibed with the advice that says you need one offer, for one audience, solving one problem. It just never clicked for me — and honestly? It probably doesn’t click for you either. If you’re reading this, I’m willing to BET you’ve got: …but then someone on TikTok pops up and says, “You need […]
The Creator’s Guide to Black Friday Promotions: Making It Work for You
As a creator, you might be wondering if Black Friday is really relevant to your business. I’m here to tell you that not only is it relevant, it’s an incredible opportunity for you to showcase your value and strengthen your connection with your audience. I’m Victoria Boyd, and I help creators and personal brands develop […]
These Online Business Owners GOT IT DONE!🎉
In August 2023 I hosted the first Strategies that Stack summit and introduced a bunch of new people into my membership – Conversion Catalyst® Club! As a part of the celebration and to help these new members get onboarded – we did Become Your Own Marketing Director Week where I helped them to create their […]
Consistency is Key: How to Stay Accountable to Your Marketing Goals
Are you struggling to stay consistent with your marketing goals? Don’t worry, it’s a common problem for many small businesses in the creative industry. The good news is, there are several things you can do to ensure that you remain focused and accountable. One of the most effective strategies is to establish a routine. By […]
Ep. 20 – How to use Private Podcasting to Sell in your Business with Kim Tradewell
Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? I sat down with my good friend Kim Tradewell! Kim is a podcast strategist with a knack for spotting opportunities. That’s why I had her help me launch this! Today […]
The Ultimate Guide to Selling on Instagram in 2023
If you’re reading this, there is a good chance that you’re active on Instagram and trying to build your business. You want to attract more of your ideal clients to your page and start converting your audience into paying clients. This guide pulls from my 8 years in the marketing industry and over 5 years […]
7 Must-Dos to Grow Your Audience on Social Media
There is a huge difference between your Target Audience and your Actual Audience. While YES there can be overlap and there often is, you can’t have one without the other. Let’s break down the difference so you know exactly what you’re looking for! Your Target Audience is referring to your Ideal Client/Customer Avatar. It’s that […]
How to Turn Your Skills into a Full-Time Income Working from Home
Have a skill or something you love to do? You can probably monetize it. Whether your goal is to go full-time in your business or just add some side money to your day-job income, this is for you. As someone who took a passion and built it from a side-hustle into her fulltime income, then […]