In August 2023 I hosted the first Strategies that Stack summit and introduced a bunch of new people into my membership – Conversion Catalyst® Club! As a part of the celebration and to help these new members get onboarded – we did Become Your Own Marketing Director Week where I helped them to create their […]

Are you struggling to stay consistent with your marketing goals? Don’t worry, it’s a common problem for many small businesses in the creative industry. The good news is, there are several things you can do to ensure that you remain focused and accountable. One of the most effective strategies is to establish a routine. By […]

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? I sat down with my good friend Kim Tradewell! Kim is a podcast strategist with a knack for spotting opportunities. That’s why I had her help me launch this! Today […]

If you’re reading this, there is a good chance that you’re active on Instagram and trying to build your business. You want to attract more of your ideal clients to your page and start converting your audience into paying clients.  This guide pulls from my 8 years in the marketing industry and over 5 years […]

There is a huge difference between your Target Audience and your Actual Audience. While YES there can be overlap and there often is, you can’t have one without the other.  Let’s break down the difference so you know exactly what you’re looking for!  Your Target Audience is referring to your Ideal Client/Customer Avatar. It’s that […]

Have a skill or something you love to do? You can probably monetize it. Whether your goal is to go full-time in your business or just add some side money to your day-job income, this is for you. As someone who took a passion and built it from a side-hustle into her fulltime income, then […]

Alright… you’ve launched your business! But now HOW do you actually get clients? In this post, I’ll be sharing some of my favorite strategies so you can get clients for your service-based business! Let’s jump in. 1. Be generous with what you know: You NEED to show them that you know exactly what they need […]

Engage on Social Media Social media is all about being social. Connect and engage proactively with other accounts. This is actually one of my favorite things to do for my clients and for my business! Here is how you can do it: Search a hashtag you love on Instagram, find pictures you admire, read the […]

Social media platforms were invented to allow people to connect with each other. And when people connect with each other, they share things. This is what makes social media one of the best mediums to market your products and services. As a matter of fact, leveraging Facebook, Instagram, YouTube, LinkedIn and all the other social […]