I could’ve titled this: “Watch me force myself to like LinkedIn the same way people try to like olives.” Or: “How long before I get roasted on r/linkedInLunatics? Place your bets.”
But no. I went with the honest one: I’m dumping time into a platform I don’t love to see if I can love it.
And because apparently my coping mechanism is… turning it into content.
I don’t normally listen to Gary Vee. I haven’t listened to anything of his in nearly a decade but an interview caught my eye and I needed something to listen to while I did the dishes. One of the things he mentioned was posting 3 times a day on LinkedIn.
And this is literally what you see some of the biggest thought leaders on LinkedIn do. But consistency has never been a strength of mine when it comes to content creation. Especially during busy client seasons.
So, late last week I decided I was up for the challenge. But like any good marketer, I want to share my BTS with you! I’ll be updating this blog post weekly until I hit 4-weeks (bookmark this!) and reporting my results here.
The Rules:
- Post 2x a day minimum (Monday-Thursday)
- Format can be whatever makes sense (text post, carousel, video, meme etc)
- Spend 5 minutes scrolling + commenting on my connections content
Side note: I’m not currently paying for LinkedIn premium or sales navigator. I don’t intend on upgrading as a part of this either.
👉Admittedly, I don’t have a big goal. I don’t even have a “here’s what I want to happen.” I truly just want to see what happens on LinkedIn when I fully commit! Will I land a client? Will my email list grow from LinkedIn? Will I get a random job offer out of the blue? Will I get invited to a podcast? Will this blog post be shared?
Here are some baseline screenshots (from the last 28-days)
- 44 Profile Viewers (in the last 90-days, wouldn’t let me do 28 without paying)
- 1,216 impressions
- 346 Members reached
- 1,325 Total followers
- 59 Search appearances (in the last 7-days, wouldn’t let me do 28 without paying)
- 709 All appearances (in the last 7-days, wouldn’t let me do 28 without paying)
- 0 notable traffic to my website from LinkedIn and $0 in revenue from LinkedIn
Week 1 (November 10-16):
To be honest, I don’t know how exactly I plan to do my week-to-week wrap ups and note taking. I was originally planning on it being like the first thing I do on Monday but I know if I do that, I’ll forget details, feelings, and results.
Monday my first post got more engagement than I’ve gotten on LinkedIn in like a year+. And to make matters worse, someone from high school liked the post 🫠. I realize that post really set up the bros to come knowledge drop BUT I also had a lot of people saying “oh same.” and I love when I can connect on a relatable level like that. As of Friday Nov. 14 this post has 1,483 impressions, has generated 18 profile viewers, 1 follower from the post, 28 reactions, and 20 comments. I still need to go back and respond to comments. But this week was a little crazier then anticipated.
Before I even looked at the post analytics, I felt the need to update my headline on my profile. Like yeah it worked, but if that post only generated 1 follower? That was an easy tweak to improve my profile. Maybe the cover photo will be updated next week. So on Wednesday I updated by headline on LinkedIn to be a bit more focused.
Before: (I’ll admit I forgot to copy it but it was basically something like….) Strategies that Stack® | I talk about AI, Personal Branding, and Marketing
After: “I craft marketing strategies that put you everywhere (and integrate AI to help you execute) | Marketing Consultant + AI Integrator”
Then on Friday I changed it again using a tool created by Christine Orchard to this: AI Marketing Strategist | $25K MRR Launch + 1200+ SMBs scaled |🙋♀️Sustainable human-in-the-loop AI-First Systems | Building scalable growth engines for SMBs
I’ve never had such a social-proof forward headline before and owning that about myself really dug up some feelings. But more on that for my therapist 😂
Week 2 (November 17-23):
My impressions were waaay down this week. My content didn’t get nearly the amount of impressions and engagement as it did the first week. I’m looking at a 82% decrease. Yikes! I’ll take some of the blame here… I definitely wasn’t on top of comments like I was week one. I see I’ve got quite a few to reply to still. And I was posting some more polarizing content. Guess I was feeling spicy when I wrote these??
Week 3 (November 24-30):
Thanksgiving week! I knew/expected this week to be slower as people step away from their computers in the US to be with family and shop. I don’t think LinkedIn is like Instagram or TikTok where people will just scroll during family holidays as a way to disassociate or fill time. But surprisingly, some of my content did perform fairly well! Notably this post where I talked about how I want to build in 2026. It got some of my friends from other platforms commenting which was cool.
I did share a couple of blog posts to LinkedIn that did drive some traffic to my site which feels good. Previously LinkedIn wasn’t driving any traffic to my website.
Here’s a little update on the analytics so far:
- 90 (started at 44) Profile Viewers (in the last 90-days, wouldn’t let me do 28 without paying)
- 4,434 (started at 1,216) impressions
- 1,874 (started at 346) Members reached
- 1,345 (started at 1,325) Total followers
- 25 (was 59… I totally blame Thanksgiving being in this…) Search appearances (in the last 7-days, wouldn’t let me do 28 without paying)
- 1,219 (was 709) All appearances (in the last 7-days, wouldn’t let me do 28 without paying)
- 14 visitors to my website
- 5 new email subscribers (that are definitely trackable as from LinkedIn)
- aaaaand still no revenue generated from LinkedIn
Glossary:
- Profile Views: The total number of times your profile or page was visited.
- Search Appearances: The number of times your profile appeared in search results
- Impressions: The number of times your posts were seen on LinkedIn
- Member’s Reached: The number of distinct members and pages that say my posts
- Followers: The total number of people that currently follow me (including connections and non-connection followers)
