“You need a blog!”
This is one of the first things I tell my clients, and I can already hear you thinking “Victoria, please – I barely have time for Instagram Reels, let alone a blog!”
I get it. When you’re juggling social media, client work, product fulfillment, and trying to have some semblance of a life outside your business, a blog feels like one more thing on your never-ending to-do list.
But here’s the truth: Your blog is more than just another marketing task. It’s your owned platform for showcasing expertise, connecting with your audience, and yes – driving serious traffic to your website. Let me show you why it matters more than ever in 2025.
Why Your Business Needs a Blog (Now More Than Ever)
1. It’s Your Home Base in an Uncertain Digital World
Remember when Instagram was down for 6 hours in 2021? Or when Twitter became X? Or when TikTok got banned for all of 5 minutes in January? Social media platforms come and go (pour one out for Vine), but your blog? That’s yours forever.
If you’re selling on platforms like Etsy or Amazon, you don’t truly own your presence there. A blog gives you a home for your business that you control – one that can evolve with you as your business grows.
2. It Powers Your Pinterest Strategy
Pinterest isn’t just another social media platform – it’s a visual search engine where your content can live for months (or even years). Unlike Instagram or TikTok where posts disappear into the void after 24 hours, Pinterest pins have serious staying power.
Many of my clients see Pinterest as their top traffic source, and it all starts with having valuable blog content to share. The key is creating content that solves problems your ideal clients are actively searching for.
3. You Become the Go-To Expert
Want to know the secret to standing out in a crowded market? Become the person who answers your audience’s burning questions. Your blog is the perfect platform for this.
Think about the questions your clients ask you over and over. Each one of those is a potential blog post that:
– Showcases your expertise
– Builds trust with potential clients
– Creates deeper relationships beyond just transactions
– Positions you as the obvious choice when they’re ready to buy
4. SEO is Still Your Secret Weapon
Here’s something that hasn’t changed since 2017: Google loves fresh, valuable content. Every blog post you publish is another opportunity to show up in search results when your ideal clients are looking for solutions.
While your core website pages might not change much, your blog gives Google fresh content to index regularly. This is especially powerful when you focus on topics your audience is actively searching for.
5. It’s Your Content Hub for Everything Else
Your blog posts can fuel your:
– Social media content
– Email newsletters
– Lead magnets
– Client education materials
– Sales page copy
Instead of creating content from scratch for every platform, your blog becomes your content hub that you can repurpose everywhere else.
The Real Question: How to Make Blogging Work For You
If you’re thinking “This sounds great, but how do I actually make it happen?” – I hear you. Here’s what I tell my clients:
1. Start small: One solid post per month is better than zero posts
2. Write what you know: Focus on the questions you’re already answering for clients
3. Make it work double-time: Plan how you’ll repurpose each post across other platforms
4. Keep it strategic: Every post should connect to your offerings or business goals
Ready to make blogging work for your business? Grab my new Content Command Center for free!
Originally published in August 2017. Updated on February 16, 2025.
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