On Wednesday, July 5th, Meta unveiled Threads, a revolutionary text-based extension of Instagram, marking a significant development in the ever-evolving social media landscape. Taking inspiration from platforms like Twitter, Threads aims to provide a platform for creators to share ideas, participate in conversations and connect with audiences without the necessity for polished graphics, curated images […]

If you’re reading this, there is a good chance that you’re active on Instagram and trying to build your business. You want to attract more of your ideal clients to your page and start converting your audience into paying clients.  This guide pulls from my 8 years in the marketing industry and over 5 years […]

Instagram Stories is arguably one of the most powerful features of Instagram! We are seeing Stories be used by businesses and brands of all sizes to connect with their audience and promote their offers. Personally – I love Stories. I love to watch and engage with them and I love to use them in my […]

Just a few years ago, social media marketing was a guerilla marketing tactic for people and businesses to spread the good word on a barely-existent budget. These days, it’s one of the fastest-growing and lucrative methods of advertising, and it’s not slowing down any time soon. That’s why if you’re interested in the field, now […]

Social media for business purposes is a lot like jumping on public transportation in a big city. It’s a little crazy but you eventually make it to the destination. Most businesses invest in social media for a business reason. You may not know exactly how to use the social channel to accomplish your goal, but […]

Over the last 4 months, Instagram has been instrumental in me booking clients! YUP! I’m booking BUSINESS from INSTAGRAM! Since Instagram launched stories in Fall of 2016, they’ve really expanded on the features to make it undeniably one of the most powerful features of the app and network. How to use Instagram Stories to Grow […]