THE BLOG

As a creator, you might be wondering if Black Friday is really relevant to your business. I’m here to tell you that not only is it relevant, it’s an incredible opportunity for you to showcase your value and strengthen your connection with your audience.

I’m Victoria Boyd, and I help creators and personal brands develop stacked marketing strategies that make them look omnipresent without burning out. Today, I’m sharing insights on how to create a Black Friday promotion that feels authentic to your brand and irresistible to your audience.

Why Black Friday Matters for Creators

Let’s address the elephant in the room: Black Friday isn’t just for big box stores selling TVs and kitchen appliances. It’s a powerful opportunity for creators like you to shine. Here’s why:

1. Showcase Your Unique Value: Your audience doesn’t just buy your digital products; they invest in your vision, your story, and your creativity.
2. Strengthen Audience Connections: A well-crafted promotion can deepen your bond with your community.
3. Stand Out in a Crowded Market: While everyone’s offering discounts, you can offer true value that aligns with your brand.

Without a solid Black Friday strategy, you’re not just potentially missing out on sales. You’re passing up a golden opportunity to highlight the unique value you bring to your audience’s lives.

Crafting Your Black Friday Offer

Now, let’s dive into what you’re actually going to offer. Don’t stress if you feel like you don’t have a ton of products—I’ve got some ideas that will resonate with your audience:

1. Gift Cards or Store Credit: Offer a credit for future purchases when someone spends a certain amount. It keeps them coming back and paying attention to what you’re up to.
2. Daily Deals: If you’ve got a variety of products, this can be super engaging. New deal each day, previous day’s deal expires. It creates a sense of excitement and urgency.
3. Limited Edition or First X Orders Bonus: Create exclusivity with a special run of products or a bonus for the first few buyers.
4. Lite Version of Your Signature Offer: Create a miniature version of your course, coaching package, or service. It’s a great way to introduce people to your work.
5. Physical Product Bonus: Pair a digital offer with something tangible. A planner, a notebook, whatever fits your brand. It makes the online world feel a bit more real.
6. Complementary Add-On: Create a bonus that enhances your main offer. For example, if you’re selling website templates, include a custom AI tool to help with the first draft of website copy.
7. Bundle with Another Creator: Team up with a complementary brand or creator to offer even more value.
8. Affiliate Offers: Don’t want to discount your own stuff? Promote products you love as an affiliate. Just keep it to 1-2 offers per category so they’re not competing.

Building Urgency (Without the Ick Factor)

Remember, the transformation your offer provides is urgency enough. But for Black Friday, we can amp it up a bit:

• Decide how long your sale will run. All weekend? Just 24 hours?
• Consider a “doorbuster” deal for first-time buyers.
• Use disappearing discounts or bonuses.

The key is to create a sense of urgency that feels authentic and valuable, not pushy or manipulative.

Promoting Your Black Friday Offer

Now, how are you going to get the word out? Here are some strategies to consider:

• Create a Waitlist: Give your most engaged followers early access or exclusive deals.
• Provide a Sneak Peek: Give your audience advance notice of your deals. This allows them to budget and get excited.
• Leverage Your Network: Engage affiliates, street teams, or program alumni for word-of-mouth marketing.
• Utilize Multiple Channels: Use your email list, go live on social media, and show up where your people are.
• Think Outside the Box: Get creative with your promotion. For example, I once saw a creator use a limited-time podcast episode to announce a sale, which drove significant engagement.

Making This Your Best Black Friday Yet

Creating a Black Friday promotion that feels authentic to you and irresistible to your audience takes some planning, but it’s absolutely worth it. Here are some final tips:

1. Stay True to Your Brand: Your promotion should feel like a natural extension of your brand, not a departure from it.
2. Focus on Value: Instead of just slashing prices, think about how you can offer genuine value to your audience.
3. Plan Ahead: Start planning your promotion well in advance to reduce stress and ensure smooth execution.
4. Engage with Your Audience: Use this as an opportunity to connect more deeply with your community.

Black Friday isn’t just a sale—it’s your moment to showcase the unique value you bring to your audience. It’s a chance to strengthen relationships, attract new followers, and yes, boost your revenue.

If you’re feeling excited about creating a Black Friday promotion but want more detailed guidance, I’ve got you covered. Inside my Conversion Catalyst Club, we have a comprehensive training on Black Friday strategies, plus personalized support to help you design a promotional strategy that maximizes your visibility and sales.

I’d love to hear your thoughts! Drop a comment and let me know: What’s your favorite Black Friday idea from this post? And is this your first year running a Black Friday promo? Let’s continue the conversation below!