Where Inspiration & Information Live

Welcome to the blog

Business, Content Marketing, Social media

There is a huge difference between your Target Audience and your Actual Audience. While YES there can be overlap and there often is, you can’t have one without the other.  Let’s break down the difference so you know exactly what you’re looking for!  Your Target Audience is referring to your Ideal Client/Customer Avatar. It’s that […]

7 Must-Dos to Grow Your Audience on Social Media

Business, Marketing, Social media

Engage on Social Media Social media is all about being social. Connect and engage proactively with other accounts. This is actually one of my favorite things to do for my clients and for my business! Here is how you can do it: Search a hashtag you love on Instagram, find pictures you admire, read the […]

5 Tasks You Should Be Doing Weekly to Grow Your Following

Business, Content Marketing, Marketing, Social media

Social media platforms were invented to allow people to connect with each other. And when people connect with each other, they share things. This is what makes social media one of the best mediums to market your products and services. As a matter of fact, leveraging Facebook, Instagram, YouTube, LinkedIn and all the other social […]

6 Tips for Using Pinterest to Market your Business

Instagram, Social media

Social media for business purposes is a lot like jumping on public transportation in a big city. It’s a little crazy but you eventually make it to the destination. Most businesses invest in social media for a business reason. You may not know exactly how to use the social channel to accomplish your goal, but […]

Social Media Is Like Public Transportation

Social media

If you’re a business, you probably already have a Facebook business page. I mean does a business even exist if can’t be found online? I think not but the jury is still out on this one! A Facebook business page builds your image but it also gives your potential customers content that connects them to you.  […]

The 8 Ways to Improve your Facebook Page

Business, Marketing, Social media

When I landed my first client, I wasn’t looking for her; I just happened to be in the right Facebook group at the right time. She was looking for someone to manage her online presence her small business, specifically with social media. She was hoping to find someone in Indianapolis. I checked both the boxes […]

How to Start a Social Media Management Business

Instagram, Marketing, Social media

Over the last 4 months, Instagram has been instrumental in me booking clients! YUP! I’m booking BUSINESS from INSTAGRAM! Since Instagram launched stories in Fall of 2016, they’ve really expanded on the features to make it undeniably one of the most powerful features of the app and network. How to use Instagram Stories to Grow […]

How to use Instagram Stories to grow your Tribe

Business, Marketing, Social media

So, you’re thinking about outsourcing social media for your business. One of the most common questions that come up when I’m doing discovery calls is “what should a social media manager be doing?” And that is a great question. So here are 9 tasks that your social media manager should be doing for you: Content […]

9 Tasks your Social Media Manager Should be Doing

Marketing, Personal Branding, Social media

It’s no secret hashtags are a great way to help share your photos with a wider audience on Instagram! Instagram hashtags also make it easier to search for content and track conversation about our products and brand as a business owner. When I started to get strategic about the hashtags I used, I saw an […]

Hashtag Help: How to find appropriate hashtags for your business (Instagram)

Marketing, Social media

Social media is constantly changing but it’s here to stay which means no matter how large or small your business is, you need to have a social media presence. In today’s world, those who don’t have a presence online tend to see their businesses start to fail. Your customers are shopping online and interacting with […]

Why You Need a Social media Strategy

I’ve had my feet in the marketing world since 2012, earning my Bachelors in Business Admin and Masters in Internet Marketing along the way.

Analytics and stats are my bffs, and it’s my JOY to help my marketing clients achieve data-driven results that increase their visibility and sales...

whether that means making easy money in the DMs, writing ads that actually get noticed, or inventing lead gen strategies that are totally outside the box.

I’m not a coach. I’m a marketing consultant, mentor, and co-creator who gives her clients actual solutions.

Will you be my next success story?

Analytics and stats are my bffs, and it’s my JOY to help my marketing clients achieve data-driven results that increase their visibility and sales...

Hi, I'm Victoria

A marketing roadmap for service-based businesses.

The Struggling at ZERO to Booked Out HERO

Leaving so soon? Before you bail, grab this...

Enter your details and the freebie will be delivered to your inbox!