On Wednesday, July 5th, Meta unveiled Threads, a revolutionary text-based extension of Instagram, marking a significant development in the ever-evolving social media landscape. Taking inspiration from platforms like Twitter, Threads aims to provide a platform for creators to share ideas, participate in conversations and connect with audiences without the necessity for polished graphics, curated images […]

My journey with TikTok is probably pretty similar to yours – if you’re reading this post. I was super resistant to the new platform… Guess you could say I was stuck in my Instagram-ways! I initially resisted the idea of short-form videos, like TikTok. I wasn’t sure that it was going to be around for […]

There is a huge difference between your Target Audience and your Actual Audience. While YES there can be overlap and there often is, you can’t have one without the other.  Let’s break down the difference so you know exactly what you’re looking for!  Your Target Audience is referring to your Ideal Client/Customer Avatar. It’s that […]

Engage on Social Media Social media is all about being social. Connect and engage proactively with other accounts. This is actually one of my favorite things to do for my clients and for my business! Here is how you can do it: Search a hashtag you love on Instagram, find pictures you admire, read the […]

Social media platforms were invented to allow people to connect with each other. And when people connect with each other, they share things. This is what makes social media one of the best mediums to market your products and services. As a matter of fact, leveraging Facebook, Instagram, YouTube, LinkedIn and all the other social […]

Social media for business purposes is a lot like jumping on public transportation in a big city. It’s a little crazy but you eventually make it to the destination. Most businesses invest in social media for a business reason. You may not know exactly how to use the social channel to accomplish your goal, but […]

If you’re a business, you probably already have a Facebook business page. I mean does a business even exist if can’t be found online? I think not but the jury is still out on this one! A Facebook business page builds your image but it also gives your potential customers content that connects them to you.  […]

When I landed my first client, I wasn’t looking for her; I just happened to be in the right Facebook group at the right time. She was looking for someone to manage her online presence her small business, specifically with social media. She was hoping to find someone in Indianapolis. I checked both the boxes […]

Over the last 4 months, Instagram has been instrumental in me booking clients! YUP! I’m booking BUSINESS from INSTAGRAM! Since Instagram launched stories in Fall of 2016, they’ve really expanded on the features to make it undeniably one of the most powerful features of the app and network. How to use Instagram Stories to Grow […]

So, you’re thinking about outsourcing social media for your business. One of the most common questions that come up when I’m doing discovery calls is “what should a social media manager be doing?” And that is a great question. So here are 9 tasks that your social media manager should be doing for you: Content […]