Social Media Spring Cleaning

Spring is coming (or maybe it’s al

ready here for some of you lucky people out there) and it’s time to clean up your house and dust off the cobwebs on your social media platforms! Raise your hand if you haven’t looked at your social media strategy since you wrote it… I see you!

If you’re managing your own social media presence, taking the time to clean up your social media platforms and review your strategy can help you to avoid any big issues in the future.

Spring Cleaning for your Social Media Profiles:

In General:

Take a look at your social media strategy: Does it still align with your business goals?
Are the social media platforms you’re currently using make sense to continue on? How are they doing? How is your engagement?
Are all your social profiles listed on your website?
Have any new social platforms come out? Do they make sense for your business?
Update your passwords
Review what apps have permission to your accounts and remove any that are no longer being used

Instagram:

Update your profile photo
Update your description and link in bio
Review everyone your following and unfollow inactive or relevant accounts
Take some time to go through your followers and block spam accounts
If your grid is looking cluttered, delete or achieve any posts that disrupt your feed aesthetic
Review your story highlights: Are they all still relevant? Should you change the covers? Do you need to remove previously saved stories?
Look at the hashtags you’re currently using and remove any with over 500K posts or any that are too small

Facebook:

Update your cover photo and profile photo
Unfollow any pages that are no longer relevant to you or your business
Leave any Facebook groups that are no longer serving you
Identify and join any new Facebook groups that are relevant to you and your business
Update your profile description
Make sure all contact info is correct

Pinterest:

Update your board cover photos if you have them
Update your profile photo and description
Unfollow any boards and accounts that are no longer relevant to you or your business
Pin any blog posts you missed pinning previously
Make sure all your blog photos have alt text
Review board descriptions, content, and titles

LinkedIn:

Update your summary and skills with new information
Ask for a recommendation from someone you have worked with
Write a recommendation for someone you’ve previously worked with
Add new and relevant connections
Add new media to your profile
Add any new certifications

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