Ep. 5 - Increasing Revenue with Upsells

Show Notes

In today’s episode of Make it Marketable – Episode 5, host Victoria H. Boyd is breaking down how to utilize upsells in your business as a coach or service provider to increase the customer lifetime value and better serve your audience.

Episode Highlights:

Victoria shares that in June she made an additional $3,000 from her retainer clients by offering upsells.
She shares that upsells look different in every business.
Victoria shares her definition of an upsell.
Victoria breaks down the value ladder and ascension model concept and how this integrates beautifully with the concept of upsells.
She shares that upsells often fit in moving someone from one version of an offer into the next.
Victoria shares that you’re more likely to sell to an existing customer vs a new customer.
Victoria shares ways to seed your NEXT offer while working with your students.
Victoria explains how client experience is key when it comes to upsells.
She shares the importants of keeping up with your clients.
Victoria gives an example of an upselling script.

About your Host

Ready to make money in your DMs and make your sales take off? Victoria Boyd is the marketing strategist and DM selling expert you need if you’re an online entrepreneur ready to explode their business.

With a Masters in Internet Marketing and over 7 years of digital marketing experience as a social media strategist and manager, she has helped clients at every stage of business scale their online presence. Victoria is also a successful coach and course creator who multiple online education opportunities under her belt, including the Sell In Your DMs Playbook, Make It Marketable, Services That Sell, and personalized coaching.

Her specialty? Helping you craft strategic messaging that speaks directly to your dream clients so you can scale your business and close sales from the comfort of your DMs, without the sleazy tactics. She’ll guide you on how to tie all of your marketing together so you can generate leads, get your brand scene, make sales, and have fun working on your business instead of in it.

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