Show Notes
2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? Tune in
What is up podcast fam?! In this episode of the new series “My Favorite Marketing,” I’m breaking down Lush Cosmetics’ marketing, what has worked so well for them, and how and WHY they are saying “see ya never” to social media – again!
Honestly, this is a MUST LISTEN.
Episode Highlights:
- Victoria shares how she found out about Lush leaving social media.
- Lush announces it’ll shut down Facebook, Instagram, TikTok, and Snapchat accounts. But they will ocntinue to focus on Pinterest, YouTube, and Twitter (for customer service).
- Victoria breaks down what Lush does really well in their marketing such as marketing by values, unique products, products by weight, and word of mouth marketing.
- She shares the roll viral marketing has had in their success
- Victoria shares that in 2019 Lush left social media – only to come back due to the COVID-19 Pandemic.
- Victoria shares how and WHY lush is able to do this
Recommended Links/Resources Mentioned:
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About your Host
Ready to make money in your DMs and make your sales take off? Victoria Boyd is the marketing strategist and DM selling expert you need if you’re an online entrepreneur ready to explode their business.
With a Masters in Internet Marketing and over 7 years of digital marketing experience as a social media strategist and manager, she has helped clients at every stage of business scale their online presence. Victoria is also a successful coach and course creator who multiple online education opportunities under her belt, including the Sell In Your DMs Playbook, Make It Marketable, Services That Sell, and personalized coaching.
Her specialty? Helping you craft strategic messaging that speaks directly to your dream clients so you can scale your business and close sales from the comfort of your DMs, without the sleazy tactics. She’ll guide you on how to tie all of your marketing together so you can generate leads, get your brand scene, make sales, and have fun working on your business instead of in it.
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