Show Notes
2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? I sat down with my good friend Kim Tradewell! Kim is a podcast strategist with a knack for spotting opportunities. That’s why I had her help me launch this!
Today we are talking about an innovative strategy that we KNOW will help you stand out from the crowd in 2022.
About Kim:
Meet Kim, your podcast strategist! After a decade of working in the field of health promotion, she noticed a shift in how people consumed information. Not only does the content have to be relatable, but the way we deliver it has to be unique and accessible. This is where creating audio assets came into play. The power of hearing someone’s voice, to be able to feel their struggles and triumphs was key. Using this experience she started her company, May and James co. to ensure that businesses of any size have the opportunity to share their unique brand voice with their audiences through audio in a way that works with their business.
Keep up with Kim:
- Instagram: @mayandjamesco
- Website: https://mayandjamesco.com/
Episode Highlights:
- Victoria introduces Kim to the Make it Marketable FAM!
- Kim & Victoria joke about the beauty of podcasting and how you don’t have to look good!
- Kim covers how audio builds the like know trust factor and how it accelerates that process.
- Kim talks about what a private audio feed is. Also called a private podcast.
- Victoria shares that she listens to podcasts when she works on other tasks.
- Kim highlights that private audio makes consuming content simple for your audience.
- Kim goes through the variety of fits for private audio – from marketing to customer specific content to client onboarding to employee onboarding.
- Kim touches on how you can even use private audio for niches such as mediations and cooking guides.
- Victoria tells the story of how she used private audio in a course she took that she wouldn’t have been able to participate in at the time if it wasn’t for the additional benefit.
- Kim shares some ways that she has seen Private Podcasts being used as an opt in.
- Victoria rants about how boring she finds webinars (ha!).
- Victoria highlights that you can speed up audio and take in the content as you want.
- Kim points out the quick conversions that can come from this unique marketing opportunity.
- Kim shares a story about talking to someone about starting a podcast and ways you can repurpose your existing content. She also shares how the audio can become a pillar content.
- Victoria gives Kim a pillar topic to build a mini series around. Kim outlines this LIVE on the podcast.
- Kim talks through the 3 steps of starting a private audio feed.
- Kim reminds listeners there isn’t time for fluff in a private audio feed.
- Victoria reminds the audience that we have a course around this.
- Kim says think about this as a customer journey. Give them the reason to listen to the rest of your content.
- All you need to start is just a phone. You can record using just your phone & headphones. Nothing fancy required.
- Victoria touches on that you can go evergreen with your private audio feed.
- Victoria talks about benefits she’s seen in her life and business from starting a podcast.
- Victoria shares how she decided to go all in on the podcast vs YouTube.
- Kim shares that a private audio feed is a good place to start if you’re interested in starting a public podcast. It can be a way to try it.
- Kim reminds us not to overthink the process.
Recommended Links/Resources Mentioned:
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About your Host
Ready to make money in your DMs and make your sales take off? Victoria Boyd is the marketing strategist and DM selling expert you need if you’re an online entrepreneur ready to explode their business.
With a Masters in Internet Marketing and over 7 years of digital marketing experience as a social media strategist and manager, she has helped clients at every stage of business scale their online presence. Victoria is also a successful coach and course creator who multiple online education opportunities under her belt, including the Sell In Your DMs Playbook, Make It Marketable, Services That Sell, and personalized coaching.
Her specialty? Helping you craft strategic messaging that speaks directly to your dream clients so you can scale your business and close sales from the comfort of your DMs, without the sleazy tactics. She’ll guide you on how to tie all of your marketing together so you can generate leads, get your brand scene, make sales, and have fun working on your business instead of in it.
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