Frameworks Made Fun: Your Path to Expert Status
Show Notes: Show Notes: Business owners who seem to effortlessly articulate their expertise often have a secret weapon: a solid framework. It’s not about memorizing pitches or rehearsing lines until they’re perfect. Nope! It’s about creating a structure that not only clarifies their own understanding but also resonates with others. You ever notice how some […]
Navigating the Nuances of Conscious Marketing with Ashlee Sang
Show Notes: In the latest chat on Strategies that Stack, we dive into the juicy world of values-driven businesses with the fabulous Ashlee Sang. Picture this: a conversation that’s not just about making a quick buck, but about creating a business that feels good and does good. Ashlee, who’s a pro at helping multi-passionate, overthinking […]
How to Create Multipurpose Content Without Burning Out
Creating content from scratch every single time? No, thank you. If you’re spending hours crafting the perfect social post, blog, or email, only to let it collect dust after one use—you’re doing content the hard way. Enter multipurpose content creation, the marketing strategy that helps you get more mileage out of your efforts with less […]
Creative Marketing Strategies on a Budget: A Guide for Small Business Owners
Looking for creative marketing strategies that won’t break the bank? This guide shows you how to market your business effectively with limited resources, focusing on authentic connection over expensive campaigns. Key Takeaways When it comes to marketing your business on a budget, success isn’t about having the biggest advertising spend or the fanciest tools. It’s […]
Marketing Your Business When You Don’t Have a Budget (Low-Cost Marketing)
Think you need a massive budget to market your business? Let me stop you right there. Marketing doesn’t have to be expensive to be effective. There are plenty of low-cost marketing strategies that you can use. As someone who started my business with just $52 and matched my corporate income in six weeks, I’m […]
TikTok Takedown – Why this Matters (even if you don’t use TikTok)
Show Notes: Even if you don’t use TikTok for business, there are a lot of potential ramifications of a TikTok ban. In this three (four?!) part series, I’m exploring the significant impact it could have on small businesses and the creator economy. With TikTok contributing an impressive $24.2 billion to the U.S. economy in 2023, […]
What is a 90-Day Marketing Plan? A Complete Guide to Implementation
Whether you’re launching an online coaching business, opening a boutique in your local town, or scaling your established service-based company, one thing remains constant: you have to market your business. And not just occasionally or whenever inspiration strikes – you need a consistent, strategic approach to getting your offers in front of the right people. […]
How to Train AI for Real Results (Content Creation)
If you’re reading this, there’s a good chance you’re overwhelmed with creating social media content for your business. You’ve heard about AI content creation tools like ChatGPT, but maybe you’re unsure how to use them effectively – or whether they’ll actually help your business grow. You’re not alone. As a marketing strategist who’s helped countless […]
Why the Right Marketing Plan Can Make or Break Your Online Business
Are you familiar with the saying “fail to plan, plan to fail”? It holds true for online businesses as well. In today’s blog post, we will be discussing why having the right marketing plan can make or break your online business. We will cover topics like the importance of communities over demographics, the key elements […]
0 – Burnout, Recovery, and Rediscovering Purpose
Show Notes: I created this podcast to provide online creators and entrepreneurs with actionable strategies to build a robust marketing framework. With my background as the former host of “Make It Marketable,” I offer a nuanced perspective on the complexities of managing a personal brand in today’s demanding digital landscape. In this episode, you’ll hear […]