Show Notes In this episode, I’m sharing how to set up your first tripwire. A tripwire is typically a low-priced offer that has the sole purpose of converting a potential buyer (lead) into an actual customer. The strategy is that it can accelerate that journey and lets the customer dip their toes in without making […]

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? I sat down with my good friend Kim Tradewell! Kim is a podcast strategist with a knack for spotting opportunities. That’s why I had her help me launch this! Today […]

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? Tune in What is up podcast fam?! In this episode of the new series “My Favorite Marketing,” I’m breaking down Lush Cosmetics’ marketing, what has worked so well for them, […]

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? Tune in!  Episode Highlights: Victoria shares what she believes will be big in 2022 and how to prepare. Influencers of all sizes are taking their audiences a lot more seriously. […]

Show Notes In this episode, I’m sharing a candid look into the tech side of my business. Specifically, the tech side of my business when it comes to my passive offers and my educational offers. I was with Kajabi for over a year. I gave it a really good try and attempted to bandage a […]

Show Notes Have you ever wanted to make sales from your content? Of course, you have! What a silly question! In this episode, I’m chatting about three types of social media content you can create that converts your followers into your customers/clients. Get hyped for this episode because I’m sharing:  Why sales content on social […]

Show Notes In today’s episode of Make it Marketable – Episode 4, host Victoria H. Boyd is sharing In this episode, I’m breaking down the reasons I love selling in the DMs (including how I signed $30k contracts with a small following) and how to do effective lead generation on Instagram. This episode is the […]

Show Notes IIn today’s episode of Make it Marketable – Episode 7, host Victoria H. Boyd is breaking down a strategy that she uses whether she sells in the DMs or on sales calls!  Episode Highlights: “What would stop you from working with me?” The question forces the client to think about working with you. […]

Show Notes In today’s episode of Make it Marketable – Episode 5, host Victoria H. Boyd is breaking down how to utilize upsells in your business as a coach or service provider to increase the customer lifetime value and better serve your audience.  Episode Highlights: Victoria shares that in June she made an additional $3,000 […]

Show Notes Selling can be nerve-wracking. It is something that often doesn’t come easily! In this episode, I’m sharing how I overcame the fear of selling. Episode Highlights: Victoria shares how important selling is to your business. She shares how the fear of selling was showing up in her life. Victoria talks about how your […]