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Show Notes In this episode of Make it Marketable, I’m dishing the three things you HAVE to know about your audience in order to make an irresistible offer.  Episode Highlights: Victoria shares the three tabs you need to create on a Google Sheet or Airtable table to know your people better Victoria shares that when […]

Ep. 24 – Knowing your People

Podcast

Show Notes In this episode, I’m talking about how to generate interest and get your audience to raise their hand to shop with you and buying your next offer. Episode Highlights: Victoria defines generating interest Victoria shares how to invite your audience to raise their hand. Recommended Links/Resources Mentioned: Sell in DMs Playbook – $37! […]

Ep. 18 – Sell in the DMs: Generating Interest

Marketing

Want to launch an offer in your business (whether that be digital, done-for-you, done-with-you, consulting/coaching, or even a physical product) in a way that leaves an impact and stands out? Webinars, challenges, and masterclasses are the “typical” launch mechanism taught by online coaches. But if you’ve tried to launch in the last 6-months and had […]

How to Launch a Digital Product with a Private Podcast

Content Marketing

Show Notes In this episode, I’m sharing how to set up your first tripwire. A tripwire is typically a low-priced offer that has the sole purpose of converting a potential buyer (lead) into an actual customer. The strategy is that it can accelerate that journey and lets the customer dip their toes in without making […]

Ep. 22 – How to Set Up your First Tripwire

Business, Content Marketing

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? I sat down with my good friend Kim Tradewell! Kim is a podcast strategist with a knack for spotting opportunities. That’s why I had her help me launch this! Today […]

Ep. 20 – How to use Private Podcasting to Sell in your Business with Kim Tradewell

Podcast

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? Tune in What is up podcast fam?! In this episode of the new series “My Favorite Marketing,” I’m breaking down Lush Cosmetics’ marketing, what has worked so well for them, […]

My Favorite Marketing: Lush Cosmetics (Leaving Social?!?!)

Podcast

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? Tune in!  Episode Highlights: Victoria shares what she believes will be big in 2022 and how to prepare. Influencers of all sizes are taking their audiences a lot more seriously. […]

Ep. 15 – 2022 Marketing Trend Forcast for Online Business Owners

Podcast

Show Notes In this episode, I’m sharing a candid look into the tech side of my business. Specifically, the tech side of my business when it comes to my passive offers and my educational offers. I was with Kajabi for over a year. I gave it a really good try and attempted to bandage a […]

Ep. 11 – Why I Left Kajabi and what I’m using instead

Podcast

Show Notes Have you ever wanted to make sales from your content? Of course, you have! What a silly question! In this episode, I’m chatting about three types of social media content you can create that converts your followers into your customers/clients. Get hyped for this episode because I’m sharing:  Why sales content on social […]

Ep 10. – 3 Types of Content that Convert Followers into Customers

Podcast

Show Notes In today’s episode of Make it Marketable – Episode 4, host Victoria H. Boyd is sharing In this episode, I’m breaking down the reasons I love selling in the DMs (including how I signed $30k contracts with a small following) and how to do effective lead generation on Instagram. This episode is the […]

Ep. 8 – Sell in the DMs: Lead Generation

I’ve had my feet in the marketing world since 2012, earning my Bachelors in Business Admin and Masters in Internet Marketing along the way.

Analytics and stats are my bffs, and it’s my JOY to help my marketing clients achieve data-driven results that increase their visibility and sales...

whether that means making easy money in the DMs, writing ads that actually get noticed, or inventing lead gen strategies that are totally outside the box.

I’m not a coach. I’m a marketing consultant, mentor, and co-creator who gives her clients actual solutions.

Will you be my next success story?

Analytics and stats are my bffs, and it’s my JOY to help my marketing clients achieve data-driven results that increase their visibility and sales...

Hi, I'm Victoria

A marketing roadmap for service-based businesses.

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