If you’re reading this, there is a good chance that you’re active on Instagram and trying to build your business. You want to attract more of your ideal clients to your page and start converting your audience into paying clients.  This guide pulls from my 8 years in the marketing industry and over 5 years […]

My journey with TikTok is probably pretty similar to yours – if you’re reading this post. I was super resistant to the new platform… Guess you could say I was stuck in my Instagram-ways! I initially resisted the idea of short-form videos, like TikTok. I wasn’t sure that it was going to be around for […]

Show Notes In today’s episode, I’m sitting down with Amanda Melissa to talk all things personal branding! Amanda is a Latina personal brand and content strategist. She’s helped women entrepreneurs build online visibility and communities through video and high-level marketing strategies. With her online program, she guides women to make a bigger impact by sharing […]

Show Notes This episode is a spicy one! I’m talking about 2 of the big reasons why most people FAIL when it comes to DMing their prospects and trying to sell in the direct messages. Episode Highlights: Victoria opens up the conversation talking about common and obvious mistakes people make in the DMs. She discusses […]

Show Notes In this episode of Make it Marketable, I’m dishing the three things you HAVE to know about your audience in order to make an irresistible offer.  Episode Highlights: Victoria shares the three tabs you need to create on a Google Sheet or Airtable table to know your people better Victoria shares that when […]

Show Notes In this episode, I’m talking about how to generate interest and get your audience to raise their hand to shop with you and buying your next offer. Episode Highlights: Victoria defines generating interest Victoria shares how to invite your audience to raise their hand. Recommended Links/Resources Mentioned: Sell in DMs Playbook – $37! […]

Want to launch an offer in your business (whether that be digital, done-for-you, done-with-you, consulting/coaching, or even a physical product) in a way that leaves an impact and stands out? Webinars, challenges, and masterclasses are the “typical” launch mechanism taught by online coaches. But if you’ve tried to launch in the last 6-months and had […]

Show Notes In this episode, I’m sharing how to set up your first tripwire. A tripwire is typically a low-priced offer that has the sole purpose of converting a potential buyer (lead) into an actual customer. The strategy is that it can accelerate that journey and lets the customer dip their toes in without making […]

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? I sat down with my good friend Kim Tradewell! Kim is a podcast strategist with a knack for spotting opportunities. That’s why I had her help me launch this! Today […]

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? Tune in What is up podcast fam?! In this episode of the new series “My Favorite Marketing,” I’m breaking down Lush Cosmetics’ marketing, what has worked so well for them, […]

Show Notes 2022 is right around the corner – 30-days away to be exact! Want to know what I’m forecasting to be big in 2022? Tune in!  Episode Highlights: Victoria shares what she believes will be big in 2022 and how to prepare. Influencers of all sizes are taking their audiences a lot more seriously. […]