Welcome to the blog

Business, Content Marketing, Instagram

If you’re reading this, there is a good chance that you’re active on Instagram and trying to build your business. You want to attract more of your ideal clients to your page and start converting your audience into paying clients.  This guide pulls from my 8 years in the marketing industry and over 5 years […]

The Ultimate Guide to Selling on Instagram in 2023


Online education, courses, and e-learning are here and here to stay! Staying ahead of the curve is crucial for course creators. One of the most innovative tools we have at our disposal today is the custom Generative Pre-trained transformers (GPT). These AI-driven models can (and will) revolutionize the way you enable your students to engage […]

4 Use Cases for CustomGPTs as a Course Creator

Content Marketing

Raise your hand if you’ve sworn off creating “how-to” content. Or at least for a little bit… my hand is raised high so it’s okay if yours is too! 🙋‍♀️ For the last couple of years how-to content has gotten a bad rep. But when I stepped back to look at the content that I […]

How To Create Compelling and Converting “How To” Content


In August 2023 I hosted the first Strategies that Stack summit and introduced a bunch of new people into my membership – Conversion Catalyst® Club! As a part of the celebration and to help these new members get onboarded – we did Become Your Own Marketing Director Week where I helped them to create their […]

These Online Business Owners GOT IT DONE!🎉

Instagram, Social media

On Wednesday, July 5th, Meta unveiled Threads, a revolutionary text-based extension of Instagram, marking a significant development in the ever-evolving social media landscape. Taking inspiration from platforms like Twitter, Threads aims to provide a platform for creators to share ideas, participate in conversations and connect with audiences without the necessity for polished graphics, curated images […]

Threads by Instagram: My Experience, Thoughts (so far), and Intentions


It’s that time of the year again. Summer is in full swing, and you know what that means? Bundle season is back! And let’s not forget that fall is just around the corner, which brings us the much-anticipated Summit season. Exciting, isn’t it? As someone who has already participated in a couple of summits and […]

Ep. 38 – Maximizing the Benefits of Bundles and Summits (as a participant) Pt. 1

Marketing, Podcast

Stop right there! 🚨 Have you ever heard the saying “If you fail to plan, you plan to fail”? Listen up, small business owners in the creative industry! 👀 Our latest blog post, “Why the Right Marketing Plan Can Make or Break Your Online Business,” is a must-read for anyone looking to succeed online! 💡 From identifying successful communities to the elements of a comprehensive marketing plan, we’ve got you covered. 💪 Plus, our speaker’s new membership program, Conversion Catalyst Club, is a game-changer! 🤑 Join today and get step-by-step guidance, training, coaching, and more! 🚀 Don’t miss out on this opportunity to boost your business! 😎 Check out our blog for more!

Ep. 37 – Why the Right Marketing Plan Can Make or Break Your Online Business


Are you struggling to stay consistent with your marketing goals? Don’t worry, it’s a common problem for many small businesses in the creative industry. The good news is, there are several things you can do to ensure that you remain focused and accountable. One of the most effective strategies is to establish a routine. By […]

Consistency is Key: How to Stay Accountable to Your Marketing Goals

Social media

My journey with TikTok is probably pretty similar to yours – if you’re reading this post. I was super resistant to the new platform… Guess you could say I was stuck in my Instagram-ways! I initially resisted the idea of short-form videos, like TikTok. I wasn’t sure that it was going to be around for […]

Ep. 36 – What I’ve Learned so far about TikTok (Getting my first 1000 Followers)


Show Notes In today’s episode, I’m sitting down with Amanda Melissa to talk all things personal branding! Amanda is a Latina personal brand and content strategist. She’s helped women entrepreneurs build online visibility and communities through video and high-level marketing strategies. With her online program, she guides women to make a bigger impact by sharing […]

Ep. 30 – Personal Branding when you’re Multi-passionate with Amanda Melissa


Show Notes This episode is a spicy one! I’m talking about 2 of the big reasons why most people FAIL when it comes to DMing their prospects and trying to sell in the direct messages. Episode Highlights: Victoria opens up the conversation talking about common and obvious mistakes people make in the DMs. She discusses […]

Ep. 26 – Why People Fail in the DMs

I’ve had my feet in the marketing world since 2012, earning my Bachelors in Business Admin and Masters in Internet Marketing along the way.

Analytics and stats are my bffs, and it’s my JOY to help my marketing clients achieve data-driven results that increase their visibility and sales...

whether that means making easy money in the DMs, writing ads that actually get noticed, or inventing lead gen strategies that are totally outside the box.

I’m not a coach. I’m a marketing consultant, mentor, and co-creator who gives her clients actual solutions.

Will you be my next success story?

Analytics and stats are my bffs, and it’s my JOY to help my marketing clients achieve data-driven results that increase their visibility and sales...

Hi, I'm Victoria

A marketing roadmap for service-based businesses.

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