Social media platforms were invented to allow people to connect with each other. And when people connect with each other, they share things. This is what makes social media one of the best mediums to market your products and services. As a matter of fact, leveraging Facebook, Instagram, YouTube, LinkedIn and all the other social media platforms out there has become a standard marketing practice for years. However, one aspect that is often neglected in Marketing on Pinterest.
To understand why marketing on Pinterest would be the perfect choice for you, let’s first understand what Pinterest is and how it works.
Pinterest is a social media platform that allows users to discover and share new interests by posting images or videos. On Pinterest, users can create their own boards and ‘pin’ similar themed items that they find interesting. Let’s say you go to Pinterest and search for ‘Thanksgiving recipes’. You will be presented with a bunch of image-based results. You would have the option to pin them to your board or share it with your friends. The visual content is mostly crowd-sourced and always grouped under different categories.
What makes Marketing on Pinterest an ideal option for you?
Pinterest primarily works as a search engine where users are not just actively looking for, but also bookmarking and uploading new ideas. Facebook and Instagram, on the contrary, have become platforms where users are just almost absent-mindedly scrolling through an auto-generated feed. You’re probably thinking about how this figures in Marketing on Pinterest.
When people are actively looking for products or services, it means that they have higher purchase intent, or in simple words, a higher intention of buying said product or service. In fact, as per a report authorized by Business Insider, Etsy disclosed that Pinterest brings in as much traffic to Etsy as Facebook.
Secondly, it is slowly becoming known in the digital world that the reach of organic posts on Facebook has dropped in a bid to boost paid advertisement. And when the reach of a post decreases, so does the number of users engaging with that post. However, with Pinterest Marketing, you could get up to 70% users coming across your pins, engaging with them and saving those pins to their boards on a regular basis.
What are the steps you should take for marketing your business on Pinterest?
The best part about Pinterest Marketing is that you can market your business on Pinterest no matter how big or small as long as you can bring in a visual element. Are you into the manufacturing of chemicals that can be used to bleach clothes at home? Create some interesting DIY videos of how to use the bleach safely.
Here are some tips on how you can start marketing your business on Pinterest.
Marketing your business on Pinterest is especially beneficial right now because image-centric social networks are gaining popularity at unprecedented speed. Pinterest Marketing should be your new best friend for this very reason!
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