Instagram Stories is arguably one of the most powerful features of Instagram! We are seeing Stories be used by businesses and brands of all sizes to connect with their audience and promote their offers. Personally – I love Stories. I love to watch and engage with them and I love to use them in my […]

Engage on Social Media Social media is all about being social. Connect and engage proactively with other accounts. This is actually one of my favorite things to do for my clients and for my business! Here is how you can do it: Search a hashtag you love on Instagram, find pictures you admire, read the […]

In my eyes, there are two main ways to brand yourself: either as a personal brand or through a business brand. In this massive cultural shift and evolving market, it’s necessary to have a personal brand – even if you don’t know if you’re going to be looking for a new job anytime soon or […]

Social media platforms were invented to allow people to connect with each other. And when people connect with each other, they share things. This is what makes social media one of the best mediums to market your products and services. As a matter of fact, leveraging Facebook, Instagram, YouTube, LinkedIn and all the other social […]

Just a few years ago, social media marketing was a guerilla marketing tactic for people and businesses to spread the good word on a barely-existent budget. These days, it’s one of the fastest-growing and lucrative methods of advertising, and it’s not slowing down any time soon. That’s why if you’re interested in the field, now […]

Social media for business purposes is a lot like jumping on public transportation in a big city. It’s a little crazy but you eventually make it to the destination. Most businesses invest in social media for a business reason. You may not know exactly how to use the social channel to accomplish your goal, but […]

Insight into what the self-employed life actually looks like! On Instagram, I do a lot of “day in the life” content on Instagram Stories. It’s some of my most popular content! I think we all have some curiosity about what someone else is up to or how they structure their day. Something you should know […]

Getting started is scary! Once you’ve decided you’re ready to start a business, your next step is to start signing clients so you can bring in some cash. If you don’t have experience with marketing or social media management yet, this task can feel even more overwhelming. But we all start somewhere and I want […]

For the past 7 years, I’ve been working in the digital marketing space. I’ve worked closely with both large global businesses, small brands, personal brands, and local businesses to increase their brand awareness, engagement, and website traffic. Social media is so powerful and the fact we can be involved is like magic! In February 2018, […]