Just a few years ago, social media marketing was a guerilla marketing tactic for people and businesses to spread the good word on a barely-existent budget. These days, it’s one of the fastest-growing and lucrative methods of advertising, and it’s not slowing down any time soon. That’s why if you’re interested in the field, now […]

Insight into what the self-employed life actually looks like! On Instagram, I do a lot of “day in the life” content on Instagram Stories. It’s some of my most popular content! I think we all have some curiosity about what someone else is up to or how they structure their day. Something you should know […]

Getting started is scary! Once you’ve decided you’re ready to start a business, your next step is to start signing clients so you can bring in some cash. If you don’t have experience with marketing or social media management yet, this task can feel even more overwhelming. But we all start somewhere and I want […]

For the past 7 years, I’ve been working in the digital marketing space. I’ve worked closely with both large global businesses, small brands, personal brands, and local businesses to increase their brand awareness, engagement, and website traffic. Social media is so powerful and the fact we can be involved is like magic! In February 2018, […]

I shared the good, the bad, and the downright UGLY with you on Instagram Stories. For six months, Greg and I bounced between his parents and mine while we built what I affectionately called “the new HQ.” “The new HQ” is a fixer-upper that Greg’s dad ripped down to the studs. When we announced that […]

When I landed my first client, I wasn’t looking for her; I just happened to be in the right Facebook group at the right time. She was looking for someone to manage her online presence her small business, specifically with social media. She was hoping to find someone in Indianapolis. I checked both the boxes […]

Here is the thing… Social media isn’t for the weak at heart. It’s hard. It’s draining.  When I first entered the social media marketing world as someone trying to get clients, I made a lot of mistakes.  Even as someone who has a business degree, who “grew up” in the age of social media, and has […]

So, you’re thinking about outsourcing social media for your business. One of the most common questions that come up when I’m doing discovery calls is “what should a social media manager be doing?” And that is a great question. So here are 9 tasks that your social media manager should be doing for you: Content […]

Spring is coming (or maybe it’s al ready here for some of you lucky people out there) and it’s time to clean up your house and dust off the cobwebs on your social media platforms! Raise your hand if you haven’t looked at your social media strategy since you wrote it… I see you! If […]