If you’re a business, you probably already have a Facebook business page. I mean does a business even exist if can’t be found online? I think not but the jury is still out on this one! A Facebook business page builds your image but it also gives your potential customers content that connects them to you.  […]

I shared the good, the bad, and the downright UGLY with you on Instagram Stories. For six months, Greg and I bounced between his parents and mine while we built what I affectionately called “the new HQ.” “The new HQ” is a fixer-upper that Greg’s dad ripped down to the studs. When we announced that […]

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they’re able to connect experiences they’ve had and synthesize new things.” – Steve Jobs If you’ve […]

When I landed my first client, I wasn’t looking for her; I just happened to be in the right Facebook group at the right time. She was looking for someone to manage her online presence her small business, specifically with social media. She was hoping to find someone in Indianapolis. I checked both the boxes […]

Here is the thing… Social media isn’t for the weak at heart. It’s hard. It’s draining.  When I first entered the social media marketing world as someone trying to get clients, I made a lot of mistakes.  Even as someone who has a business degree, who “grew up” in the age of social media, and has […]

Over the last 4 months, Instagram has been instrumental in me booking clients! YUP! I’m booking BUSINESS from INSTAGRAM! Since Instagram launched stories in Fall of 2016, they’ve really expanded on the features to make it undeniably one of the most powerful features of the app and network. How to use Instagram Stories to Grow […]

So, you’re thinking about outsourcing social media for your business. One of the most common questions that come up when I’m doing discovery calls is “what should a social media manager be doing?” And that is a great question. So here are 9 tasks that your social media manager should be doing for you: Content […]

It’s no secret hashtags are a great way to help share your photos with a wider audience on Instagram! Instagram hashtags also make it easier to search for content and track conversation about our products and brand as a business owner. When I started to get strategic about the hashtags I used, I saw an […]

Social media is constantly changing but it’s here to stay which means no matter how large or small your business is, you need to have a social media presence. In today’s world, those who don’t have a presence online tend to see their businesses start to fail. Your customers are shopping online and interacting with […]

Spring is coming (or maybe it’s al ready here for some of you lucky people out there) and it’s time to clean up your house and dust off the cobwebs on your social media platforms! Raise your hand if you haven’t looked at your social media strategy since you wrote it… I see you! If […]