7 Must-Dos to Grow Your Audience on Social Media

There is a huge difference between your Target Audience and your Actual Audience. While YES there can be overlap and there often is, you can’t have one without the other.  Let’s break down the difference so you know exactly what you’re looking for!  Your Target Audience is referring to your Ideal Client/Customer Avatar. It’s that […]

How to Use Instagram Story Stickers

Instagram Stories is arguably one of the most powerful features of Instagram! We are seeing Stories be used by businesses and brands of all sizes to connect with their audience and promote their offers. Personally – I love Stories. I love to watch and engage with them and I love to use them in my […]

6 Tips for Using Pinterest to Market your Business

Social media platforms were invented to allow people to connect with each other. And when people connect with each other, they share things. This is what makes social media one of the best mediums to market your products and services. As a matter of fact, leveraging Facebook, Instagram, YouTube, LinkedIn and all the other social […]

Why Your Small Business Needs a Blog

“You need a blog!” This is one of the first things I tell my clients, and I can already hear you thinking “Victoria, please – I barely have time for Instagram Reels, let alone a blog!” I get it. When you’re juggling social media, client work, product fulfillment, and trying to have some semblance of […]